Boosting Shopify Sales With Viral TikTok Video Ads

Does it feel good to go viral? Yesss! We are aware of that feeling. So let's boost Shopify sales with viral TikTok video ads.

Whatmore July 01, 2024
Boosting

Trusted by

600+ brands create on Whatmore

logo logo logo logo logo logo logo

If you have experience of making Shopify video ads, then you must be knowing how difficult it is to boost Shopify sales. A video ad maker can make good videos for you but it cannot fully promote it. It's your work. Boosting sales through viral TikTok ad videos is a combination of factors like effective strategies, high-quality video, targeting the right audience and many more. We know that to use a TikTok Ads Maker from Whatmre you need a guide, that's why we are here. So let's see how you can start. 

  1. Understand The Market Need: You have to focus on two things: First, what is the right audience for the product or service that you are selling, and second, the target audience for TikTok. Research a lot about demographics. Identify the gender, group, culture, age, etc. Also notice which trend is going viral. Always include subjects like psychology in your research, it cannot be neglected, as basic human need is almost the same everywhere. Further, analyze your competitors. Get to know their strategies, their advertisement, the reaction of the audience. We often ignore this very first step in spite of knowing how crucial it is. 
  2. Create Interactive Content: Content creation is not that tough but creating interactive content is. Either follow trendy challenges or make your own trend. Always shoot high-quality videos and embed high-quality audios. As the first impression is the last impression, hook the audience with the starting line. Highlight their pain point and provide solutions for it. Do not ever forget to attach other customer's testimonials and reviews. For example, you can show behind the scenes about your company's history; create a story telling kind of reel; pick something humorous about the daily habits for common people, and insert other ideas. 
  3. Use TikTok’s Features: The good part is, TikTok does provide its own features. Luckily, the majority of them are free of cost and easy to use. It gives you high-quality trendy audio and music that you can use as background. You can incorporate transition effects and other styles as well. It will definitely increase customer interaction. Utilize the hashtag feature. Add all the related hashtags in your video ad. Make sure it is not too much or it will seem like spam. Moreover, it will help more audiences to discover your company. 
  4. Make It Go Viral: Irrespective of the fact whether your business is a startup or a well established company, making a reel that can go viral is a mix of various factors. It requires the right proportion of hooking sentences, duration of the ad video, quality of the content, and tone of the reel. We often forget about collaborations. Collaborating with other influencers is indeed a great idea to begin with. You can simply approach those TikTok influencers via their professional emails. 
  5. Optimization: Fully utilize all the features that you are seeing. Remember important points in your mind. For example, if you're targeting a younger audience then keep the reel short, as the attention span of the younger generation is decreasing day by day. If you are targeting an older audience, then focus more on nostalgia and productive stuff. Ad conversion becomes easy if you have the right skill for optimization. Right sales strategies are a must. 
  6. Promotion Of Shopify Stores: Embed your shoppable videos on Shopify stores. Add proper links and clear call-to-action (CTAs). Do not leave your leaves hanging and second guessing. Remember, the waiting span of a customer is very less than what you might be thinking. Insert buttons at the right places. You will get a bio option on the TikTok app. Utilize that option till the last limit. If you have money, you can also buy the premium version. The premium version gives you better options and more quality choices. TopView Ads are such an option. The more you will invest, the better results you will get. Make sure you are not wasting the money and putting the right amount everywhere. 
  7. Analyze Everything: Now that every major thing has been done, it's time to move on to our next step. Track your performance on a daily, weekly, and monthly basis. Keep the yearly data and forecast on the basis of the data only. Do not assume anything. Filter down all the information that you have collected. If you feel there's any discrepancy, correct it as soon as possible. If everything is fine but is not in trend, either discard it or upgrade it. Always change with time. Few people know that you should not be getting emotionally attached to your old ways. 
  8. Cross-Promotion: Do not limit yourself to TikTok only. Use other platforms like Facebook, Instagram, YouTube, Pinterest, and Twitter. Traffic might be less than other social media sites but it is worth it. You never know when it will become viral on other platforms. Email marketing is yet another way to cross promote your product or service. You might feel that it is the oldest way, but let us tell you a surprising fact. Email marketing is still the number one way by which companies convert their leads to loyal customers. Surprised? Yes, us moments. Do not underestimate the power of even the small numbers. It is quite possible that those less numbers are more loyal customers. Even a single customer can make or break the reputation of your company. 

Keep the above points in mind and we can guarantee that your business will flourish. 

Hey, Just One Last Para! 

It doesn't matter whether you are a newbie or an experienced one, viral TikTok video ads are important for your business’s growth. And embedding it with Shopify stores is even more important. Sometimes we forget these steps or ignore the dominant factors. Or in order to create something new, with disregard the old proven ways. But Whatmore has always got your back. We hope that the information above will help you in creating your brand and grow ahead with time. For more information you can visit www.whatmore.ai, we will always have your back. 

Whatmore Studio

Try for FREE

FAQs

  • Adding the Whatmore component doesn't have any impact on the loading time of the website. As the videos are loaded on demand when the user clicks on the video. The videos are served the CDNs (Content Delivery Networks) which doesn't impact the website loading time.

  • Yes, definitely. Video shopping helps in increasing the user engagement and retention. We recommend you to start integrating shoppable videos as early as possible.

  • We have few inbuilt color schemes to match your shopify theme. However, if needed we also provide customizations. Please send us a mail at contact@whatmore.club and we will reach out to you.

  • Shoppable videos have conversion rate upto 10-15%.

  • That's great! We welcome all feedback and suggestions to make our product better. Send them our way by emailing contact@whatmore.club.

You've made it this far. Let's boost your website

Whatmore is completely free to get started with.

Feel free to reach out to us for any queries