Key Features Of Video Ad Makers For E-Commerce Platforms

Imagine what it would feel like to buy a mobile without knowing its features. Yes, we know what you must have imagined. So let's not do that again with video ad makers. Learn about their features.

Whatmore July 01, 2024

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There was a time when people used to look down upon E-Commerce websites. There was this feeling of insecurity whether the product is going to be good or not. Whether they're faking it or not. But now, times have changed. Billions of people are using E-Commerce sites for shopping. The percentage is around 41.5, and we need not to say that it is a very huge number. In such scenarios, marketing plays a crucial role, and E-Commerce video ad makers come to the rescue. But before going ahead, let us understand the features of video ad makers. 

  1. User-Friendly Software: Nobody likes complicated software. In this busy world nobody has got time to deal with complicated features. Video ad makers, specifically speaking, AI video ad makers make it very easy for you to operate software. Easily make video apps for your E-Commerce platform.
  2. Editing And Creation: Video creation and video editing is the second step after researching the market. Not only can you shoot the video, you can also edit it according to your needs. Add different kinds of transition, effects, text overlays, etc to enhance the visual appeal. These ad creation tools will be like cherry on the top. 
  3. Templates And Examples: Even a creative person needs new ideas and concepts everyday. Access an infinite amount of music templates, audios, video templates, stop footage, photos, background images, etc by using video ad makers. 
  4. Say After Me, Customisation: We all have this urge to be felt special by other people. That's where personalization and tailored content come into play. For example, if you are making a reel for children, try to put on bright colors. If you are targeting old and aged people, tell them a nostalgic story. Video ad makers give you plenty of options to choose from. 
  5. Integration And Embedment: So many marketing teams fail not because they haven't made good video ads but because they don't know how to integrate it properly. We don't want to repeat that mistake. E-Commerce video ad makers are specifically designed in a manner that one can embed it with their website. Make full use of Shopify apps. 
  6. Optimisation For Different Devices: Isn't it irritating when you can open a website on a desktop but not on your mobile? E-Commerce video ad maker solves this issue. You can optimize your video ads so that potential customers can view it on their tablet and on mobile. Make viewing easy for them. 
  7. Tracking And Analytics: Imagine you are preparing for exams but not giving mocks. You won't know whether your preparations are up to the mark or not. This is the reason why tracking and analysis is required. You will get built-in tools and tracking tools. And even if you are not getting these built-in features, you will always be having an option to add the extension of external apps. See the performance, click rates, and conversion rates.
  8. Product Promotion: What's the point of doing all the hard work if your product is not getting promoted? AI video ad makers help in promoting your product by targeting your target audience. Moreover, it will help in positioning of your ads. 
  9. Testing And Research: Suppose you have created 10 video advertisements, and you want to choose one of them. How are you going to do it? Research and testing lets you know which one is best for your company's growth. Perform A/B testing. 
  10. Customer Service: Getting feedback and doing the correction builds trust among customers. Add reviews, testimonials, and other proofs. To make your customer familiar with your product or service, show them tutorials and how-to videos. Give them access to written articles and blogs. 

No, no, no, we haven't finished yet. There are many more features to go. 

  1. Exporting And Sharing: You are allowed to change the format and export your ad video. Sharing becomes uncomplicated. Change the resolution according to your needs and send it to whomever you want. Just ensure whether the receiver is having the same app to open it or not. 
  2. Automation: If you are in a hurry and want to save time, then use the automation feature. Video ad makers will automatically make your reel. All you have to do is to just give instructions. Automation saves labor cost also along with your efforts. 
  3. Scheduling: What if you have made your video ads earlier but want to post it later. Yes, we have that choice. Schedule your publication using AI tools and apps. Draft your videos on tools and apps at any suitable time then choose the date and exact time when you want to make it public. 
  4. Collaboration: Collaboration not only increases your target audience, it also helps you in getting more custom engagement and conversion. Collaborate with different brands. Software does have options for team collaboration, allowing more than one user to work up on a single task.
  5. Branding: Last but not the least. If you want to convert your product into a particular brand, then video ad makers will provide you with branding tools. Put up logos and watermarks to show your leads that you are a specific brand and working for a cause. Branded products are much more effective and trustworthy as compared to local products. It creates a kind of standardization. 

There are so many more features apart from the above stated features. But because we don't want you to become jaded, we are shopping here only. 

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One Last Thing…

Getting familiar with features is just the first step. The second step is to practically know about how these ad makers work. Furthermore, take help from AI video maker from us. Not because they are in trend these days, but because it will amplify your efforts. But make sure that you are not copying from AI, or becoming completely dependent. It is going to be unpleasant in the long-term. Keep exploring new features and semi new features as you go along. You are surely going to get surprised. Become a magnet for your customers. 

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  • Adding the Whatmore component doesn't have any impact on the loading time of the website. As the videos are loaded on demand when the user clicks on the video. The videos are served the CDNs (Content Delivery Networks) which doesn't impact the website loading time.

  • Yes, definitely. Video shopping helps in increasing the user engagement and retention. We recommend you to start integrating shoppable videos as early as possible.

  • We have few inbuilt color schemes to match your shopify theme. However, if needed we also provide customizations. Please send us a mail at and we will reach out to you.

  • Shoppable videos have conversion rate upto 10-15%.

  • That's great! We welcome all feedback and suggestions to make our product better. Send them our way by emailing

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