The Plus Size Store increased its conversion rate by 47%

Learn how Meera's plus size store leveraged their Instagram reels to create a shoppable video experience in their online store.

Problem Statement and Motivation

Meera’s Plus Size Store is a premium ethnic wear brand in India based in Jaipur. They have a really good Instagram following and regularly create videos for their SKUs. On average, 3 reels are uploaded from their Instagram account.

However, they could not leverage the video reels on their website. Shopify theme didn’t have many options regarding videos, and adding videos as part of the product catalog media affects website load time.

Whatmore Integration

We worked with TPSS to enable the Whatmore carousel on the homepage and video popup on the product page.

Whatmore, the carousel helped showcase the video reels on the website without affecting the website's loading time. The carousel is highly responsive and integrates seamlessly with the existing Shopify theme. The integration led to a significant increase in the engagement metrics on the website, which eventually led to better ROI for the brand.

Enhancing series web page conversion: Understanding the Challenge.

They had a wide variety of plus-size style alternatives on Meera's series pages that clients could look at. Meera needed help converting traffic into clients on their pages regardless of their enormous product catalog and appealing imagery.

It became tough to carry the fit, experience, and flexibility of their clothing with static photos on my own, leading to overlooked sales and engagement opportunities.

The Power of Videos: A Game-Changing Strategy

Because static photographs are not paintings, Meera featured motion pictures on its series pages. By showcasing its garments in motion, Meera hoped to present clients with a more immersive and engaging shopping experience. Videos gave customers a dynamic and interactive way to recognize the brand and its products, from runway shows to behind-the-scenes peeks at its layout technique.

Video Content: Making Fashion Come to Life

Meera worked with expert videographers and content creators to create video content material that resonated with their target market. We carefully crafted every video to show off their apparel's precise capabilities and benefits, from flattering shapes to vibrant colorations to high-priced fabric. As Meera displayed fashions of various frame types and sizes, she emphasized inclusivity and empowerment, inspiring clients to embody their individuality.

Driving engagement and conversions: Enhancing the shopping experience.

Meera's collection pages now have videos, so clients buy more. The clothing became added to life with the dynamic video content in place of static snapshots, so traffic ought to see how it is shaped, styled, and labored higher. Customers felt extra assured in their buying decisions once they saw how clothes moved and draped in real-time, which caused greater engagement on the collection pages.

Tracking metrics and analyzing consequences

Meera carefully monitored key metrics like engagement charges, time spent on a page, and conversion charges to gauge the effect of video integration on their collection pages. Overall, patron engagement and conversions accelerated. The video content excited clients, so they spent extra time exploring the collection pages and buying more.

Innovation and growth: Looking ahead

As Meera continues to innovate and develop its eCommerce, it helps build its video integration strategy. The brand is constantly looking for new generation and multimedia content to engage and influence consumers. Through interactive product shows and digital styling events, Meera is redefining plus-length fashion retail.

ROI and Results

Let’s look at some metrics for the sessions that engaged with the videos in 30 days. If you're an e-commerce store interested in integrating shoppable videos, check out Whatmore. Also, if you want to discuss your content strategy or want a demo, book a slot here.

Conclusion:

This video is a te to how multimedia content can transform e-commerce. It shows Meera’s adventure in chaining high-level web page conversions and movies. By embracing video as a strategic engagement and storytelling tool, Meera has elevated consumers' shopping experience and identified new opportunities for growth and satisfaction.

Meera’s commitment to empowering consumers and celebrating diversity in fashion remains the cornerstone of Virtual Panorama’s growth.

Also read the following:

How Whatmore is different from the rest of the shoppable video platforms.

How to create an Instagram| TikTok experience on your Website?