Bewakoof's Scaling catalog video ads with Whatmore

Whatmore offered an AI-powered platform for scalable video content creation. Here's how the partnership unfolded in key phases:

Versatile Video Assets in Multiple Formats

Bewakoof needed videos optimized for various platforms, so Whatmore delivered 16-second clips in 1:1, 3:4, and 4:5 aspect ratios. This flexibility ensured seamless integration into Meta's dynamic product ads, allowing Bewakoof to showcase products like t-shirts and joggers in formats that maximized visibility and engagement across devices.

Customized Templates for Category-Specific Storytelling

To capture the essence of Bewakoof's diverse catalog, Whatmore created multiple templates tailored to different product categories.

Created Multiple Templates for Different Categories

Whatmore designed specific shot sequences for each category. For instance:

• Lower Solid Garments: Zoom-in on lower body, look at camera & pose, zoom-out lower body, walk full body.
• Upper Solid Garments: Zoom-in upper body, full body, zoom-out upper body, walk full body.

• Printed Items (Front): Zoom-in full body, look at camera & pose, front upper body, walk full body.
• Printed Items (Back): Zoom-in full body, look at camera & pose, front upper body, walk full body. These templates transformed static images into dynamic narratives, highlighting quirky prints and bold designs.

This is Where Different Templates Are Created for Bewakoof

The process involved crafting these templates as shown in the table above, ensuring each category’s unique appeal was showcased.

Bulk Creation with Lightning-Fast Turnaround

Scaling was key for fast fashion, so Whatmore enabled bulk video production with a remarkably low turnaround time (TAT). Batches of 100-300 videos were generated in about 24 hours, transforming product images into polished assets. Bewakoof shared input links via a dedicated Google Sheet, and Whatmore outputted videos in various ratios, streamlining the workflow from upload to ad-ready content.

Branding Enhancements with End Slates and Logos

To reinforce Bewakoof's identity, Whatmore incorporated custom elements like logos and end slates into the videos. These additions appeared in the final frames, featuring calls-to-action or brand taglines, ensuring every video not only highlighted product USPs (e.g., embroidery or prints) but also communicated customizations clearly. This turned generic shoots into branded stories, aligning perfectly with Bewakoof's quirky ethos.

Seamless Feedback and Iteration

Collaboration was effortless, with feedback managed through Excel sheets tracking statuses, comments, and approvals. Most revisions were incorporated within 1-2 days, achieving an average 70%+ approval rate on the first run. This iterative process—via WhatsApp groups and shared docs—ensured quick redos, keeping campaigns on track without delays.