How Aachho boosted its sales with a video landing page

How Aachho boosted its sales with a video landing page

In today's digital age, companies are constantly looking for new ways to increase their sales and reach more audience· One such method that has proven to be highly effective is the use of video pages· Aachho, the first e-commerce platform to implement this strategy recently its saw a massive increase in their sales· This is how Aachho their Used a video landing page to increase sales and what can be learned from their success·

The challenge:

Aachho faced a common challenge faced by many eCommerce businesses - how to effectively communicate the value of its products to potential customers · With so many choices available online; it can be difficult for consumers to understand what differentiates this particular product from the competitors under· Aachho products It needed a storytelling strategy that caught the attention of the target audience and could convince them to buy·

Solution: Video landing pages

Aachho decided to use video landing pages to showcase their products engagingly and interactively · They created short, high-quality videos showcasing the features and benefits of their products and then embedded these videos on their landing pages ·. This allowed customers to see the products in action and better understand what they were buying·

Benefits of a video landing page

For various reasons, video landing pages may be a successful technique for generating sales:

  • Engagement: Video is a highly engaging feature that can capture the attention of potential customers and keep them engaged for a long time· This means that customers can tell you more about the product through the entire background of the video if monitoring, increasing the likelihood of purchase ·
  • Emotional connection: Companies may use video to emotionally engage with their consumers and demonstrate how their products can enhance their lives or solve issues. This can be an effective inducement for people to purchase.
  • Increased conversion rates: Studies have shown that companies using video landing pages can see significantly higher conversion rates· This is because video can help overcome resistance and provide customers with the information they need and tied to the decision to purchase··.

Improved SEO: Video content can also help improve a business' search engine optimization (SEO) by increasing the amount of time customers spend on the website and providing additional relevant information·

Aachho's Results

After implementing a video landing page, Aachho saw a significant increase in their sales· they saw a 30% increase in conversions and a 50% increase in percent organic value· This was partly due to lead generation videos delivered engagement and emotional engagement, and improved SEO due to added video content.

Conclusion:

Video landing pages can be a powerful tool for companies looking to increase sales and reach more people· By showcasing their products in an engaging and interactive way, businesses can create an emotional connection with their customers and provide them with the video landing pages needed to make a purchase You can use this strategy to improve and improve the overall customer experience·

FAQs

  • Adding the Whatmore component doesn't have any impact on the loading time of the website. As the videos are loaded on demand when the user clicks on the video. The videos are served the CDNs (Content Delivery Networks) which doesn't impact the website loading time.

  • Yes, definitely. Video shopping helps in increasing the user engagement and retention. We recommend you to start integrating shoppable videos as early as possible.

  • We have few inbuilt color schemes to match your shopify theme. However, if needed we also provide customizations. Please send us a mail at contact@whatmore.club and we will reach out to you.

  • Shoppable videos have conversion rate upto 10-15%.

  • That's great! We welcome all feedback and suggestions to make our product better. Send them our way by emailing contact@whatmore.club.

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