How to Make an Interactive Branching Video for Your Online Business?

Here is how you can make a special branching video for your online business and grow your sales

Krishna Krishna Mehta February 17, 2024

Trusted by

600+ brands create on Whatmore

logo logo logo logo logo logo logo

The most appealing and interactive content-branching videos are among those that seize the eye of online audiences. One of the most popular interactive content materials is an animation with branches. Branching films may be a powerful device for online businesses seeking to stand out and connect with their audience.

Know-how of interactive branching Video

An interactive branching video is a multimedia material that permits you to choose the final results of your work. Interactive branching motion pictures assist you in shaping the course of your tale, in contrast to linear films. It's not uncommon for these motion snapshots to have selection points or branching elements wherein viewers can make their very own selections.

According to the viewer's choice, the video will branch into exclusive storylines or eventualities. Using this non-linear storytelling technique, traffic can discover unique narrative paths and consequences consistent with their alternatives, presenting a customized and appealing enjoyment.


  • Whatmore provides 10 videos per session for users landing on the Collection page.
  • New arrivals & kids collection ⇒ having videos reduced context switch while navigating b/w product pages.
  • 400% increase in revenue per session.

Step 1: Describe your goals

Before developing your interactive branching video, you ought to decide your objectives and goals. You have to define your dreams to align your interactive branching video together with your broader advertising and advertising method. What are you searching out traffic to do after looking at your video? What actions do you need them to take?

Step 2: Scripting and storyboarding

Establish a widespread storyline for your interactive branching video, take into account the choices traffic may additionally make, and draft a script and storyboard. Keep your interactive department.

Step 3: Select the proper tools

In order to create a branching video, a combination of expertise and system is needed. Several Apps are available to facilitate this process. If you're looking for a gadget, ensure it has an intuitive interface format, strong branching competencies, and compatibility with your video website hosting provider.

Step 4: Design and production

After creating the storyboard and script, you could create the interactive branching video. Ensure that the video fits well on various devices and monitors, and be aware of the visual factors along with images, animations, and user interfaces.

Step 5: Implementation of interactivity

Branched movies with interactive elements are famous because they may be interactive. Be sure to encompass clickable buttons, polls, and surveys at key selection factors.

Step 6: To examine

Consider metrics that include click-on-thru charges, completion expenses, and target marketplace retention while determining the effectiveness of your video.


To hook up with your goal market and get them inquisitive about your online business, you have to make a video. Using interactive branching videos, you may make your goal marketplace experience related and engaged. You can create a compelling narrative that engages viewers by following the steps and usage of the ideal equipment and techniques. By using Google Bard chatbots and synthetic intelligence, your branching video might be more attractive to your audience.

Also, check out our other articles.

Top 10 shoppable video platforms available in 2024
Here is a list of the best shoppable video platforms that offer remarkable services. You should have a look
How do you make a shoppable video? All you need to grow
If you have a brand, you need shippable videos to showcase products, and here we have shared how you can make shippable videos.

Whatmore Studio

Try for FREE


  • Adding the Whatmore component doesn't have any impact on the loading time of the website. As the videos are loaded on demand when the user clicks on the video. The videos are served the CDNs (Content Delivery Networks) which doesn't impact the website loading time.

  • Yes, definitely. Video shopping helps in increasing the user engagement and retention. We recommend you to start integrating shoppable videos as early as possible.

  • We have few inbuilt color schemes to match your shopify theme. However, if needed we also provide customizations. Please send us a mail at and we will reach out to you.

  • Shoppable videos have conversion rate upto 10-15%.

  • That's great! We welcome all feedback and suggestions to make our product better. Send them our way by emailing

You've made it this far. Let's boost your website

Whatmore is completely free to get started with.

Feel free to reach out to us for any queries