How Kashmir Box Hit 8X ROAS by Enriching Catalog Video Ads with Smart Retargeting

Overview

Kashmir Box is a premium Direct-to-Consumer (DTC) brand that partners with over 5,000 Kashmiri artisans to bring handcrafted luxury clothing and lifestyle pieces to a global audience.

For their digital marketing strategy, Kashmir Box works with Adyogi to run personalised catalog video ads on Meta. By integrating Whatmore's Smart Retargeting, they were able to replace broad, low-precision campaigns with high-intent custom event audiences — driving 8X ROAS within the first month.

The Challenge

Kashmir Box faced two key challenges that limited the efficiency of its ad campaigns.

Solution

To overcome these challenges, Kashmir Box used Whatmore's Smart Retargeting feature. Since the brand was already using Whatmore to add shoppable videos to its website, the integration was seamless and quick.

Key Features Implemented

Smart Retargeting Based on Custom Events

Kashmir Box started tracking user engagement on shoppable videos and set up retargeting campaigns based on custom events, such as:

This custom-event-based retargeting allowed Kashmir Box to retarget the right audience at the right time, maximising engagement and conversion.

Adyogi Personalised Catalog Ad Campaigns

In collaboration with Adyogi, Kashmir Box created Product-Led Videos (PLVs) to showcase specific products. These catalog video ads targeted users who had previously interacted with the products in the video and helped convert high-intent visitors into paying customers

Expanding Reach with Lookalike Audience Targeting

Whatmore's Smart Retargeting feature helped Kashmir Box build lookalike audiences based on high-intent user data, such as video views, watch time, and add-to-cart actions. These lookalike audiences allowed Kashmir Box to reach new and relevant prospective customers while maintaining a high ROAS.

Conclusion

Kashmir Box proves that the difference between average and exceptional ad performance comes down to the precision of your audiences. By replacing broad retargeting with Whatmore's custom video-engagement events — and layering in Adyogi's Product-Led Videos and lookalike audience expansion — they went from a 4X baseline to 8X ROAS within the first month. For any DTC brand running catalog video ads on Meta, Smart Retargeting is the lever that turns passive video viewers into paying customers.