How Leading eCommerce Brand Increased Conversions By 82% with Product Page Videos
7 min read
#1 for Shoppable Videos on Shopify
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Overview
Average Conversion Uplift
Products with Positive Impact
The Challenge
📉 Low conversion rates
Shoppers scrolled past static images without engaging
🔄 High customer returns
Customers didn’t get a true sense of the product.
⏱️ Short session duration
Shoppers left product pages too quickly.
What We Did
Added Floating Cards on PDP
Reel-like videos where Shoppers engage
No videos
82% ↑ Conversions
Rolled out across 29 SKUs to measure impact fast.
Results
✅ Average Conversion Uplift (%)
82.56% increase in conversion rates after adding videos.
23 out of 29 products saw a direct uplift !
✅ Percentage of Products with Positive Impact
79.31% of the products showed improved performance.
Shoppers who watched the video were simply more likely to buy.
✅ Incremental Units
478 additional units sold directly because of videos on product pages.
That’s 478 purchases brand might’ve missed with static content.
"More images and text weren’t enough—shoppers needed a visual, interactive, and engaging way to buy with confidence."
Why Whatmore Videos Work
This is how a typical heatmap looks on pages with PDP videos
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Trusted by 2500+ brands, Globally