WhatmorevsTolstoy
See Why Brands Are Switching
Shoppable videos built to drive conversions, not just impressions.
14 day Free Trial
Covers up to 40,000 video clicks, with no usage-based overages.
Shopifywith over 393 reviews
Billed on views instead of clicks.
Shopifywith over 280 reviews
100+ Brands Migrated from Tolstoy to Whatmore
2x
Conversion
AU$ 5000
AUD sales directly from videos
24%
of total orders from shoppable videos
5%
Conversion rate from video sessions
Whatmore vs Tolstoy at a glance
Both apps turn Instagram, TikTok and UGC videos into shoppable videos on Shopify. The biggest difference is billing: Whatmore charges by video clicks with unlimited impressions, while Tolstoy charges by viewers.
| | |
|---|---|---|
| Starting price | $29/month (Starter, 3,000 video clicks) | Free plan; paid plans from $12/month (5,000 viewers) |
| How you are billed | By video clicks; impressions are unlimited on every plan | By viewers; extra viewers cost $7 to $10 per 1,000 |
| Free trial | 14 days on every plan | Free plan; 30-day trial for eligible accounts |
| Shopify App Store rating | 5.0 stars (393 reviews) | 4.7 stars (280 reviews) |
| Instagram and TikTok import | Yes, with auto-sync | Yes |
| Where videos appear | Product, collection and home pages | Product, collection and home pages, plus Shop App |
| A/B testing | Included from the Growth plan ($79/month) | Not listed on its Shopify App Store page |
Prices and ratings from each app's Shopify App Store listing and the Whatmore pricing page, checked 16 October 2026.
Video Sync & Product Tagging
Alexel Crafts migrated 180+ videos from Tolstoy in minutes — with 8/10 videos auto-tagged instantly with products.
On-site Placement
Alexel Crafts added 10+ collection pages with shoppable videos and 70+ AI-recommended placements.
Conversion Tracking & Analysis
Elly Dubai saw 24% of total orders from shoppable videos, and SassyTips achieved 5% conversion rates — numbers Tolstoy can’t measure.
Retargeting & Customer Audience
Customizations & Design Flexibility
Elly Dubai tailored their "Shop by Video" grid to match brand aesthetics and improved engagement per session.
A/B Testing
Brands use Whatmore's testing to continuously lift ROI — without extra setup or integrations.
Support & Scalability
Elly Dubai saw 24% of total orders from shoppable videos, and SassyTips achieved 5% conversion rates — numbers Tolstoy can't measure.
Hear it From Our Customers
Tolstoy Alternative
Keep track of feature requests and understand which feedbacks carry the most impact and should be prioritized.
FAQs
For most growing stores, yes. Whatmore charges by video clicks and never for impressions, while Tolstoy charges by viewers, with extra viewers at $7 to $10 per 1,000. Many shoppers see a video without clicking it, so click-based billing usually costs less as traffic grows. Whatmore plans start at $29 a month; Tolstoy has a free plan and paid plans from $12 a month.
Yes. Whatmore offers free guided migration, which usually takes about 30 minutes. Your videos come across from Instagram, TikTok or your uploads, and Smart Matching tags the products in them automatically, so you don't re-tag every video by hand.
In October 2026, Whatmore is rated 5.0 stars from 393 reviews on the Shopify App Store, and Tolstoy is rated 4.7 stars from 280 reviews.
Yes. Whatmore includes A/B testing from the Growth plan, and the team can run a holdout test that compares video-enabled product pages against a control group. You see the measured conversion lift on your own store instead of relying on claims.
Yes. Every Whatmore shoppable video plan comes with a 14-day free trial. Tolstoy offers a free plan and a 30-day trial for eligible accounts.
