Whatmore Studio
vs The New Black

Which is Better for Fashion Brands?Both tools cut shoot costs, but serve different goals. The New Black suits design exploration, while Whatmore Studio is for eCommerce teams needing studio-grade visuals, videos, and bulk creative scale.

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Trusted by 4000+ brands, Globally ❤️

We’re not here to 💩 on The New Black.

The New Black is perfect for fashion designers experimenting with ideas. But if you need Ads-ready images, high-volume ad creatives, and precise model & video control, Whatmore Studio is made for that.

Studio-ready, not just design drafts

Ultra-realistic on-model outputs with Smart Expand backgrounds, Relighting, and 8K resolution built for Ads and marketplaces.

Video-first approach

Turn catalog images into scroll-stopping videos with shot-level consistency, overlays, and music rights. Features The New Black doesn’t have.

Bulk scale for fast-fashion teams

Create hundreds of images and videos instantly with 1:1 onboarding for Scale users

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Continue Comparing

Creative Quality

Whatmore focuses on photorealistic, commerce-ready visuals, whereas The New Black prioritizes idea generation and design variety.

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Resolution

Model Realism

Facial Consistency

Resolution

Up to 8K for detailed PDP & ad creatives

Model Realism

Smart Expand & Relighting for ultra-realistic model visuals

Facial Consistency

Post-processing ensures consistent faces across images & videos

Resolution

Focused on design drafts; HD/4K max

Model Realism

AI outputs lean toward artistic sketches & mockups

Facial Consistency

Inconsistent faces, as it’s designed for exploratory design

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Video Capabilities

Whatmore is video-first with ad-ready features, while The New Black’s video tools are meant for concept presentation, not marketing use.

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Image-to-Video

Music & Overlays

Creative Modifications

Image-to-Video

Built-in shot library for fashion videos

Music & Overlays

100+ copyright-free tracks & text overlays for ads

Creative Modifications

Edit only specific shots, models, or backgrounds, saving credits

Image-to-Video

Basic image-to-video, but for concept visualization

Music & Overlays

No marketing overlays or music support

Creative Modifications

Full redo required if changes are needed

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Speed & Scale

Whatmore is designed for fast-fashion teams needing bulk, instant outputs, whereas The New Black is built for smaller, design-focused workflows.

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Bulk Creation

Turnaround

Cost Efficiency

Bulk Creation

800–1800 credits plans built for marketplaces & PDPs

Turnaround

Instant generation on-demand

Cost Efficiency

Cheapest cost per credit at Scale & Premium plans

Bulk Creation

Mostly single-output or small-batch design focus

Turnaround

Some features take time, designed for experimentation

Cost Efficiency

Lower cost for idea sketches but expensive for bulk photo-real visuals

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Brand Control

Whatmore offers precise model, background, and shot control for PDPs & ads, while The New Black focuses on creative freedom for fashion designers.

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Lifestyle Backgrounds

Model Diversity

Marketing Focus

Support

Lifestyle Backgrounds

Indoor, outdoor, & solid with relighting & angles

Model Diversity

Swap models by ethnicity, skin tone & age

Marketing Focus

Built for fast-fashion, PDPs, and ads

Support

1:1 onboarding & account manager for Scale & Premium

Lifestyle Backgrounds

Huge creative options, but not optimized for realistic PDP outputs

Model Diversity

Train your own consistent models, but for design exploration

Marketing Focus

Built for fashion designers & creative teams

Support

Standard SaaS support, community-driven

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Pricing

Whatmore’s credits are optimized for high-volume eCommerce teams, whereas The New Black offers affordable plans for designers testing creative ideas.

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Starter Plans

Growth Plans

Enterprise Scale

Starter Plans

$24/month (120 credits) – 20% off for compare readers

Growth Plans

$160/month (800 credits, 8K, bulk workflows)

Enterprise Scale

$360/month (1,800 credits, dedicated manager)

Starter Plans

$18/month (200 design credits, but sketch-focused)

Growth Plans

$39/month (500 credits, still mostly design mockups)

Enterprise Scale

$69–300/month, focused on designer teams, not eCommerce

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What Our Customers Say

We always knew our content had potential but uploading videos earlier would affect our page speed. Whatmore helped change that. Their widgets helped us finally bring UGC and product videos to life without slowing the site down. Within days, we saw shoppers interacting with the videos, staying longer, and even adding to cart directly from videos

We stopped doing expensive studio shoots altogether. With Whatmore, our existing catalog images are all we need to create PDP and ad videos in minutes. It’s faster, cheaper, and far more scalable, letting us launch quicker and keep engagement high without the chaos (or cost) of traditional shoots

With Whatmore we are able to create 50+ videos within a week at Half the cost of a typical video production, the team is always available for any kind of corrections and quality improvements. Highly recommended for Apparel brands!

Whatmore helps us create cataloguing videos for our website, we can now create any lifestyle setting images and videos within a week. The team is also very responsive. Special call-out to their DIY dashboard that helps bulk edit and many more features that optimises TAT for these edits!