How Nish Hair Achieved 62x ROI with Shoppable Videos
Category
Beauty
Location
India
#1 for Shoppable Videos on Shopify
Trusted by 2500+ brands, Globally ❤️
Our goal has always been simple: to help women feel like themselves again. With hair toppers, extensions, and wigs, photos alone never did justice. Customers want to see how naturally they blend, move, and look in real life. That’s why we partnered with Whatmore to bring videos front and center. From a video carousel on the homepage to short clips on product pages, and even Smart Retargeting to bring visitors back ; the shift was powerful. In just the first month, we saw a 62× ROI. More importantly, it felt effortless for shoppers and stayed true to our brand.
Overview
Add to Carts from Shoppable Videos
Conversion Rate in First 7 Days
ROI from Shoppable Videos
Nish Hair, a Shark Tank–funded beauty brand specializing in 100% human hair extensions, wanted to bring its strong social media video success to its website. Earlier attempts at embedding videos slowed down site performance and lacked interactivity. By partnering with Whatmore, Nish Hair transformed 89 high-quality Instagram videos into shoppable videos that loaded instantly, featured product tagging, and guided visitors through the buying journey.
Our Process
Discovery Call
Nish Hair explored Whatmore after seeing how shoppable videos could bring their social media content onto the website without slowing it down.
Trial & Pilot
A pilot launched with homepage carousels and PDP videos, quickly showing stronger engagement and product clarity.
Scale-Up
Rolled out 89 shoppable videos across the site and activated Smart Retargeting, driving 62x ROI within the first month.
The Challenge
📉 Videos slowed the website
Previous embeds reduced page load speed and hurt user experience.
❌ No interactivity or tagging
Videos lacked product tagging, making them less effective in driving purchases.
👩💻 Wanted to replicate social media success
With 1.6M Instagram followers and high-performing video content, Nish Hair wanted to bring the same engagement to its website.
🎥 Needed immersive shopping experiences
The goal was to show products in action, reduce bounce rates, and create seamless buyer journeys.
Before and After
Before
Static Website Pages ❌
After
Higher engagement on Homepage with Videos ✅
Before
Static Pages ❌
After
Higher Conversions with Videos ✅
What we Did
To replicate social media success on-site, Nish Hair partnered with Whatmore to roll out shoppable video experiences across its website:
- 🎥 Homepage Video Carousels: Highlighted key products and collections on the homepage, giving visitors an engaging entry point.
- 🛍️ Product Page Videos: Added in-depth shoppable videos on product pages with styling insights, giving buyers confidence and boosting conversions.
- 🎯 Smart Retargeting: Used Whatmore’s Smart Retargeting to re-engage high-intent viewers with personalized content, improving ROAS.
- ⚡ Seamless Integration: Deployed 89 videos across the site in days, with zero page speed impact and full product tagging enabled.
Results
2000+
8%
62x
Use Cases
Homepage Video Carousels
Nish Hair’s homepage lacked a dynamic way to highlight bestsellers and new collections. Whatmore enabled the brand to create a video carousel that showcased multiple products upfront, giving visitors an engaging entry point to explore. The carousel became a launchpad for collections and key products, contributing to 2,000+ add-to-carts in the first month.
Product Pages
Shoppers needed more than static visuals to understand Nish Hair’s extensions. With Whatmore’s shoppable video widgets, in-depth product demos and styling tutorials were embedded directly on PDPs. Visitors got clarity, saw products in action, and converted faster—reaching 8% CvR in just the first 7 days.
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