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How Acriine Fashion generated an extra 7.5 lakh in sale with shoppable videos

May 08, 2024

Result The Company  Acriine Fashion is a DTC fashion brand based in Surat, Gujarat. With a focus on Indian wedding and festive wear, Acriine Fashion is carving out a niche for itself as the go-to brand for elegant ethnic outfits. The brand was founded with a passion for delivering designer

How Acriine Fashion generated an extra 7.5 lakh in sale with shoppable videos
Acriine Fashion's shoppable videos lead to 7.5 lakh extra revenue

Result

The Company 

Acriine Fashion is a DTC fashion brand based in Surat, Gujarat. With a focus on Indian wedding and festive wear, Acriine Fashion is carving out a niche for itself as the go-to brand for elegant ethnic outfits. The brand was founded with a passion for delivering designer dresses that celebrate individuality and redefine style directly to the consumers’ doorsteps. Their USP lies in combining traditional craftsmanship with contemporary trends. 

Acriine Fashion aims to become the foremost choice for ethnic and festive clothing, both in India and worldwide.

The Challenge

Acriine Fashion is a DTC brand. Since they don’t have a brick-and-mortar store, their customers can not try the garments before they buy them. The challenge lay in presenting their collection online in a way that would replicate the in-store experience. The static product images on their website couldn’t capture the essence of their clothing. This is why they needed a way to showcase their products organically through compelling videos.

To sum up, the brand had 3 main challenges. They wanted to-

  1. replicate the in-store shopping experience on their website via interactive videos
  2. quickly create product videos at-scale, without investing in an in-house team
  3. increase the average order value to boost their revenue

Teaming up with Whatmore 

Acriine Fashion was looking for a way to create hundreds of engaging videos quickly. They wanted a solution that was built for Shopify, easy to integrate, no-code, and had advanced analytics. Whatmore Studio fit the bill perfectly. After a successful demo, we onboarded them and quickly integrated Whatmore on their website.

The Whatmore Solution

Acriine Fashion used Whatmore Studio, an AI-powered video creator to produce engaging videos at scale. They primarily used two video formats.

  1. Image-to-videos-  to convert static images into dynamic videos enhanced with trending sounds to increase engagement
  2. Montage videos- to showcase their entire product range or curated collections such as Diwali outfit ideads or bridesmaid ensembles.

After creating these videos, Acriine Fashion simply added trending audios based on their desired vibe and audience. These audios are sourced from Instagram reels and TikTok and can be added with just one-click. 

Acriine Fashion utilized these videos across many platforms as 

  • Social media posts 
  • Meta Ads, and 
  • Shoppable videos on their website

This is how they appeared on their website:

All these videos had a ‘Shop Now’ button embedded in them which allowed customers to directly add the displayed products to their carts.
Using Whatmore Studio provided several benefits for Acriine Fashion. 

  1. One-click video creation at scale
    The brand produced hundreds of engaging videos quickly without an in-house editing team.
  2. Rapid iteration and experimentation
    By creating videos quickly, the brand was able to identify and double-down on successful strategies. This agile approach helped them grow at a much faster pace.
  3. Immersive product preview
    These shoppable videos gave customers a more immersive preview of the products. By simulating the in-store shopping experience, they increased customer engagement and confidence in their buying decision. 
  4. Increased average order value (AOV)
    The ‘Add to Cart’ video feature shortened the buying process and ultimately increased the average order value. 

Result

Acriine Fashion achieved impressive outcomes with Whatmore Studio. 

In only 30 days, 

  1. They achieved a additional sale of 7.5 lakhs directly through shoppable videos on their website
  2. Whatmore videos accounted for a remarkable 22% of total monthly sales, showcasing their effectiveness in driving revenue
  3. Acriine Fashion’s average order value (AOV) increased to INR 3,161. This shows how simplifying the buying journey can improve conversion
  4. By using Whatmore Studio, the brand saved valuable time, effort, and resources that they would have had to invest in maintaining an in-house video editing team.

Do you also want to boost your revenue by creating shoppable videos in seconds? Sign up for a demo today!

FAQs

  • Adding the Whatmore component doesn't have any impact on the loading time of the website. As the videos are loaded on demand when the user clicks on the video. The videos are served the CDNs (Content Delivery Networks) which doesn't impact the website loading time.

  • Yes, definitely. Video shopping helps in increasing the user engagement and retention. We recommend you to start integrating shoppable videos as early as possible.

  • We have few inbuilt color schemes to match your shopify theme. However, if needed we also provide customizations. Please send us a mail at contact@whatmore.club and we will reach out to you.

  • Shoppable videos have conversion rate upto 10-15%.

  • That's great! We welcome all feedback and suggestions to make our product better. Send them our way by emailing contact@whatmore.club.

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