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How Attic Salt hit 12X ROAS with Whatmore Studio

May 08, 2024

Results * 12X ROAS * 95% reduction in editing time * 2.6 CTR The Company Attic Salt is a DTC fashion brand, headquartered in Gurgaon, India. Started in 2017, Attic Salt specializes in delivering expertly designed garments that offer affordable luxury. It aims to become a top aspirational brand in India and

How Attic Salt hit 12X ROAS with Whatmore Studio
Attic Salt's partnership with Whatmore Studio leads to 12X ROAS

Results

  • 12X ROAS
  • 95% reduction in editing time
  • 2.6 CTR

The Company

Attic Salt is a DTC fashion brand, headquartered in Gurgaon, India. Started in 2017, Attic Salt specializes in delivering expertly designed garments that offer affordable luxury. It aims to become a top aspirational brand in India and worldwide. Setting itself apart from fast-fashion brands, it offers sizes ranging from XS to 5XL. 

The brand’s core values include high-quality fabrics, inclusive sizing, and ethical production. They make luxury accessible through thoughtful purchasing, no-waste limited edition collections, and ethical production. What sets them apart from the competition is their commitment to bringing local artisans' work to the forefront of modern fashion.  

The Challenge

Attic Salt has over 100,000 followers across all their social media platforms. They use Instagram to improve brand awareness, showcase their products, and engage both new and returning customers. Instagram functions as their virtual storefront and facilitates organic sales.

However the actual e-commerce transactions occur on their Shopify website. Here, they rely on Meta Ads to direct prospective customers to specific product pages on their website for purchase. So, the strategy is-

  • Instagram for relationship-building and organic sales
  • Website for the actual transaction, and 
  • Meta Ads for paid customer acquisition

Meta Ads is where they were facing challenges like

  1. Time-consuming editing
    Manual video editing is a labour-intensive process. Each new ad creative required extensive time and resources, hampering their ability to create multiple ads quickly.
  2. Limited testing and iterations
    Since they couldn’t generate many ad creatives, they couldn’t test and optimize their ad performance. This led to suboptimal campaign performance. 
  3. Low ROAS (Return on Ad Spend)
    Insufficient testing due to a lack of ad creatives led to lower ROAS and a low ROI. 

Teaming up with Whatmore

Attic Salt was looking for a way to generate multiple video creatives for their Meta Ads. With existing product clips in hand, they needed a platform that would stitch them into engaging video ads. Whatmore Studio was an ideal fit. After a demo, we onboarded them quickly, enabling them to start creating their ad creatives the very next day.

The Whatmore Solution

Whatmore Studio provided Attic Salt with a streamlined workflow to create the multiple video ad creatives they wanted. This helped them-

  1. Increase efficiency of video creation

Attic Salt used Whatmore Studio’s AI-driven video creator to generate videos within seconds. Once they had uploaded all their clips to the Video Library, they used text prompts (similar to ChatGPT) to describe how they wanted the video to be. Whatmore Studio then assembled the most suitable clip to quickly generate the video.

  1. Improve testing and optimization

With the ability to generate a wide range of video ads quickly, Attic Salt was able to test multiple ad creatives. They experimented with different video formats, messaging, visuals, and background music to identify top-performing creatives.  

  1. Boost ROAS (Return on Ad Spend)

Improved testing and better optimization helped Attic Salt select ad creatives with the highest engagement and conversion rates. This strategic approach led to a massive boost in ROAS and the overall ROI. 

By teaming up with Whatmore Studio, Attic Salt found a scalable solution to create, test, and optimize the video creatives for their ad campaigns. 

Result

Attic Salt increased the ROI of their ad campaigns by testing numerous ad variations with less effort. By using Whatmore Studio, they were able to save time and valuable resources. They achieved-

  • 12X ROAS (Return on ad spend)
  • 2.6 CTR for video ads
  • 95% reduction in video editing time

Do you wish to generate top-performing video ads without much effort? Get in touch and we’ll do the heavy-lifting for you.

FAQs

  • Adding the Whatmore component doesn't have any impact on the loading time of the website. As the videos are loaded on demand when the user clicks on the video. The videos are served the CDNs (Content Delivery Networks) which doesn't impact the website loading time.

  • Yes, definitely. Video shopping helps in increasing the user engagement and retention. We recommend you to start integrating shoppable videos as early as possible.

  • We have few inbuilt color schemes to match your shopify theme. However, if needed we also provide customizations. Please send us a mail at contact@whatmore.club and we will reach out to you.

  • Shoppable videos have conversion rate upto 10-15%.

  • That's great! We welcome all feedback and suggestions to make our product better. Send them our way by emailing contact@whatmore.club.

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