How WforWomen Created 200 Product Videos in 45 Minutes to Cut Costs and Scale Faster
Category
Fashion
Location
India
#1 for Shoppable Videos on Shopify
Trusted by 2500+ brands, Globally ❤️
Whatmore helps us create cataloguing videos for our website, we can now create any lifestyle setting images and videos within a week. The team is also very responsive. Special call-out to their DIY dashboard that help bulk edit and many more features that optimises TAT for these edits!
Overview
Product Videos Created in Minutes
Reduction in Video Creation Time
Cut in Production Costs
WforWomen, a leading contemporary ethnic and fusion wear brand, needed a faster way to produce videos for hundreds of new SKUs launched every month. Traditional shoots were expensive, slow, and couldn’t keep pace with ad demands or marketplace requirements. Partnering with ENS Enterprises and Whatmore Studio, the brand transformed product images into high-quality videos in minutes—creating over 200 videos in just 45 minutes. This collaboration cut production costs by 90% and reduced creation time by 95%, helping WforWomen scale video content seamlessly across product pages, ads, and marketplaces.
Our Process
Trial & Pilot
WforWomen tested Whatmore Studio to handle frequent SKU launches and marketplace video compliance.
Video Creation
Using Whatmore’s AI Image-to-Video and Background Change features, they produced 200+ catalog-ready videos in under 45 minutes.
Scale-Up
With automated compliance and direct integration into Shoppable, videos now go live seamlessly across product pages, homepage, collections, and marketplaces.
The Challenge
📦 Frequent SKU launches
Dozens of new products each month needed videos, but traditional shoots couldn’t keep pace.
💸 High production costs
Outdoor shoots, models, and editing teams made video creation too expensive to scale.
📐 Marketplace compliance
Amazon and Flipkart required strict video specs, which were hard to meet without a dedicated editing setup.
🔄 Ad creative fatigue
Performance campaigns needed constant fresh videos, but limited production slowed testing and ROAS growth.
Before and After
Before
Static Pages ❌
After
Higher Conversions with Videos ✅
Before
Static Website Pages ❌
After
Higher engagement on Homepage with Videos ✅
What we Did
To scale videos across hundreds of fast-moving SKUs while keeping costs low, WforWomen partnered with ANS Commerce and Whatmore to build a video-first workflow:
- 🎥 Turn Images into Videos with Studio: Converted product images into 200+ catalog-ready videos in under 45 minutes, complete with motion, transitions, and background swaps.
- 🛍️ Deploy Shoppable Videos Across Storefront: Embedded carousels and PDP video widgets, enabling customers to explore products directly from videos.
- 📐 Ensure Marketplace Compliance: Automated video resizing and formatting to meet Amazon and Flipkart standards without manual edits.
- ⚡ Maintain Speed & Scale: Whatmore widgets loaded instantly with zero site speed impact, supporting ongoing campaigns and collections at scale.
This combination of AI-powered video creation and seamless shoppable integration gave WforWomen a sustainable model to launch, test, and scale videos across ads, product pages, and marketplaces.
Results
200+
95%
90%
Use Cases
Homepage Video Carousels
The homepage needed stronger engagement to capture browsing traffic. Whatmore enabled WforWomen to add video carousels built from AI-generated and UGC-style content. These carousels are customizable in layout (grid, carousel, floating), lightweight, and mobile-friendly. Visitors stayed longer, explored new collections, and interacted with videos from the very first click.
Product Page Videos
Static product images couldn’t show fit, fabric, or movement clearly. With Whatmore’s shoppable video widgets, WforWomen embedded AI-generated catalog videos right on product pages. Each video came with auto-tagged products, add-to-cart CTAs, and smooth load speed—so shoppers could watch, interact, and buy instantly without leaving the page.
Studio for Video Creation
Scaling video content for hundreds of SKUs was impossible with shoots. Whatmore Studio solved this by letting WforWomen convert images into high-quality videos with motion effects, background swaps, and marketplace-ready compliance. With bulk creation, auto-formatting for Amazon/Flipkart, and seamless sync with Shoppable, the brand created 200+ videos in just 45 minutes—cutting cost and time by over 90%.
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