Latest product updates

We've revamped the homepage and product page experience with a cleaner layout, faster onboarding, and full multi-carousel management.

New & Improved

• Multi-Carousel Management — Create custom carousels for both product pages and homepage. Scope carousels to specific products, manage videos through a dedicated drawer, and control whether the default carousel is visible.
• Streamlined Homepage section UX & Onboarding — Cleaner homepage section layout with direct create triggers for banners and widgets. Default naming removes setup friction so you can get started faster.

We’ve redesigned the banner management experience to make it faster and easier to organize, preview, and update banner content.

Improved

• Media Drawer for Preview
  Easily browse and preview banner media through a new dedicated media drawer.
• Drag-and-Drop Reordering
  Reorder banners using a simplified arrange modal with drag-and-drop controls.
• Streamlined video Management
  Manage banner videos through a cleaner table-based interface.
• More Controls
  Delete media and add CTA options directly within the workflow.

We’ve optimized the banner widget to load faster and show visuals immediately, improving first impressions without affecting page speed.

Improved

• Independent Faster Loading
  The banner now loads separately from heavier dependencies, reducing delays during initial rendering.
• Instant Visual Preview
  Poster images now appear immediately with shimmer placeholders, ensuring users see engaging visuals even on slower networks or devices.
• No Page Speed Impact
  These improvements were achieved without increasing initial load size, keeping storefront performance unchanged.

Check it out here: https://demo.whatmore.ai/

You can now set expiration dates on videos so they automatically stop displaying after a chosen date. This is useful for influencer or licensed content where usage rights are time-bound (for example, 2–4 months).

New

• Scheduled Expiry Controls
  Set expiration for single or multiple videos using an inline calendar picker. Edit or remove anytime, with visual indicators on video tiles.
• Automatic Archiving
  Expired videos are automatically archived through a daily background process.

Available on Scale, Premium, and Enterprise plans.

This update improves how quickly your video shopping layer loads and plays across devices. Expect faster first impressions, smoother playback on any network, and more flexibility in widget placement.

New & Improved

• Faster Initial Load
  We prioritized critical first-view code, reducing the initial payload from ~90KB to ~17KB. Shimmer placeholders now provide instant visual feedback while content loads.
• Adaptive Video Quality Streaming
  Video quality now adjusts automatically based on internet speed, ensuring smooth playback on slower connections while enabling HD where possible.
• Instant Video Thumbnails
  Cached thumbnails appear immediately on click while the video player loads in the background, improving first-click responsiveness.
• Flexible Widget Sizing
  The widget now adapts to its container width, making it easier to fit across PDPs, homepages, and landing sections.

Tagging products in shoppable videos is now faster and more intuitive. This update improves how suggested products appear and simplifies the tagging workflow.

New & Improved

• Quick Tag Overlay
  Tag suggested products directly from video thumbnails without opening modals. This speeds up tagging and reduces repetitive clicks.
• Smart Match Indicators
  Suggested products now appear as color-coded thumbnails based on match confidence (green = high similarity). Hover to quickly preview product details.
• Bulk Tagging Support
  Select multiple suggested products and tag them in one flow, making it easier to prepare videos with multiple SKUs.
• Smoother Suggestions UI
  Improved rendering with skeleton loaders reduces UI shifts and makes product suggestions feel more responsive.

You can now bulk import Instagram videos within a selected date range and automatically tag products during import. This update simplifies video ingestion while reducing manual tagging effort.

New

• Date-Range Bulk Import
  Import Instagram videos using preset ranges (1, 3, or 6 months) or custom dates. This makes it easier to backfill video libraries or sync recent content.
• AI Auto-Tagging
  Smart matching now detects products in imported videos and automatically suggests tags, reducing manual tagging work.
• Progress Tracking & Duplicate Prevention
  Real-time import progress visibility and automatic duplicate checks help keep your video library organized during bulk uploads.

Create clean, invisible mannequin product shots to highlight garment fit without distractions — ideal for high-converting catalogs.

Generate ghost mannequin images from model photos, mannequin shots, or even simple flatlays (iPhone images). AI removes the subject while preserving the garment’s natural structure, fit, and folds.

What’s new

• Ghost Mannequin Output Type
  Works across model, mannequin, and flatlay inputs
• Structure Preservation
  Maintains depth and fit (no flat-looking outputs)
• Catalog-Ready
  Clean, consistent visuals for PDPs and marketplaces

You now have more control over model selection along with support for higher-quality outputs.

New

• AI Model Selection
  Choose a specific AI model or let Auto pick the best option across catalog, guideline, and preset workflows. Access to models is plan-based, with upgrade prompts for restricted options.
• 4K Resolution Outputs & Pricing Visibility
  Generate higher-resolution (4K) outputs with clear credit costs shown per model and resolution. Dynamic tooltips reflect plan-based pricing, helping you understand usage before generating.

Model generation now gives you multiple interpretations of your input, making it easier to explore, compare, and refine outputs.

New

• 4 Variations per Generation
  Each request now returns four distinct variations instead of one, helping you quickly find the closest match and iterate faster.
• Captions for Each Variation
  Every output includes a short description explaining what’s different, making comparison easier.
• Conversation Memory
  Refinements now build on previous instructions, so the system evolves with each step instead of starting over.
• Version History
  Track and revisit previous versions (v1, v2, etc.), and return to any stage of your model’s evolution.
• Explore Control Slider
  Adjust how much variation you want — tighter refinements or broader exploration depending on your needs.

Auto-Style is a new styling mode that automatically generates accessories and completes your product look — without manual setup.

New

• Automatic Styling from References
  Upload your garment, choose a pose and styling reference, and enable Auto-Style. The system extracts accessories like shoes, bags, and jewelry, and generates a complete styled look.
• Smart Conflict Resolution
  When reference elements don’t match your product’s aesthetic, Auto-Style adapts them — adjusting color, material, and style to create a cohesive final output.
• Optional Control
  Auto-Style can be toggled on or off. Use it for quick styling or switch to manual controls when you need more precision.

Editing generated outputs is now more precise with element-level controls and faster iteration.

New

• Element-Level Edit Selector
  When editing a creation, you can now choose exactly what you want to modify — background, model, pose, accessories, or garment — before describing the change. This helps the AI apply edits more accurately.
• One-Click Regeneration
  If a result isn’t quite right, regenerate the creation instantly using the same settings to produce a fresh variation without reconfiguring the workflow.

AI Studio now supports more pose framing options for better catalog flexibility.

New

• Lower-Body Poses
  Generate poses focused on lower-body garments. The system intelligently filters and crops top-wear while preserving it if partially visible.
• Mid-Body Poses
  Create mid-body shots where the model’s face and footwear are automatically cropped based on the defined framing, keeping focus on the intended product area.

This helps brands generate more accurate, use-case specific catalog visuals without manual cropping.

You can now create collection-level visuals directly from your existing product style assets, without re-uploading or switching workflows.

New

• Pick from Your Styles
  Select images from your product style inputs or generated outputs to build collection banners and promotional creatives.
• Upload & Curate in One Place
  Use a two-column modal to drag and drop new images or curate from existing styles — making collection building more organized.
• Generate Collection Outputs
  Create dedicated collection-level images and videos, separate from product-specific content.

Enterprise teams can now review and approve generated styles faster with a dedicated review workflow built for collaboration.

New

• Share Styles Instantly
  Generate secure review links and share them via WhatsApp, Slack, or Email. Reviewers don’t need a Whatmore account to access and provide feedback.
• Approve or Reject in One Click
  Team members can browse style outputs, leave notes, and approve or reject each style from a clean, mobile-friendly interface.
• Real-Time Status Tracking
  Track which styles are approved, rejected, or pending — with clear visibility across review rounds.

We’ve added more control to editing and styling workflows, making it easier to generate accurate catalog visuals with less trial and error.

New

• Visual Edit Workflow
  Mark specific regions across one or multiple images for targeted edits before submitting changes. (Currently available on paid plans.)
• Structured Background Creation
  Build backgrounds from scratch with controls for environment type, lighting, ambiance, and scene focus.
• Accessory Creation Flow
  Describe accessories in detail and generate them consistently using structured inputs.
• Style Book Visibility
  A live Style Book header now shows active styling elements, with quick removal when needed.

AI Studio generations are now more precise with built-in clarification and persistent styling memory. This reduces off-target outputs and helps maintain consistency across catalog shoots and campaigns.

New

• Thinking Mode (enabled by default)
  Before generating, AI now analyses ambiguous requests and asks clarifying questions when needed — helping avoid incorrect outputs and unnecessary credit usage.
• Persistent Style Book
  Styling choices like accessories and preferences now carry forward across generations within a style. This reduces repetitive prompting and improves consistency.