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Whatmore Studio vs The New Black
Which is Better for Fashion Brands? Both tools cut shoot costs, but serve different goals. The New Black suits design exploration, while Whatmore Studio is for eCommerce teams needing studio-grade visuals, videos, and bulk creative scale.
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Trusted by 2500+ brands, Globally ❤️
We’re not here to 💩 on The New Black.
The New Black is perfect for fashion designers experimenting with ideas. But if you need Ads-ready images, high-volume ad creatives, and precise model & video control, Whatmore Studio is made for that.
Studio-ready, not just design drafts
Ultra-realistic on-model outputs with Smart Expand backgrounds, Relighting, and 8K resolution built for Ads and marketplaces.
Video-first approach
Turn catalog images into scroll-stopping videos with shot-level consistency, overlays, and music rights. Features The New Black doesn’t have.
Bulk scale for fast-fashion teams
Create hundreds of images and videos instantly with 1:1 onboarding for Scale users
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Creative Quality
Whatmore focuses on photorealistic, commerce-ready visuals, whereas The New Black prioritizes idea generation and design variety.
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Resolution
Model Realism
Facial Consistency
Resolution
Up to 8K for detailed PDP & ad creatives Model Realism
Smart Expand & Relighting for ultra-realistic model visuals Facial Consistency
Post-processing ensures consistent faces across images & videos 
Resolution
Focused on design drafts; HD/4K max Model Realism
AI outputs lean toward artistic sketches & mockups Facial Consistency
Inconsistent faces, as it’s designed for exploratory design Get a Demo 20% OFF
Video Capabilities
Whatmore is video-first with ad-ready features, while The New Black’s video tools are meant for concept presentation, not marketing use.
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Image-to-Video
Music & Overlays
Creative Modifications
Image-to-Video
Built-in shot library for fashion videos Music & Overlays
100+ copyright-free tracks & text overlays for ads Creative Modifications
Edit only specific shots, models, or backgrounds, saving credits Image-to-Video
Basic image-to-video, but for concept visualization Music & Overlays
No marketing overlays or music support Creative Modifications
Full redo required if changes are needed Get a Demo 20% OFF
Speed & Scale
Whatmore is designed for fast-fashion teams needing bulk, instant outputs, whereas The New Black is built for smaller, design-focused workflows.
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Bulk Creation
Turnaround
Cost Efficiency
Bulk Creation
800–1800 credits plans built for marketplaces & PDPs Turnaround
Instant generation on-demand Cost Efficiency
Cheapest cost per credit at Scale & Premium plans Bulk Creation
Mostly single-output or small-batch design focus Turnaround
Some features take time, designed for experimentation Cost Efficiency
Lower cost for idea sketches but expensive for bulk photo-real visuals Get a Demo 20% OFF
Brand Control
Whatmore offers precise model, background, and shot control for PDPs & ads, while The New Black focuses on creative freedom for fashion designers.
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Lifestyle Backgrounds
Model Diversity
Marketing Focus
Support
Lifestyle Backgrounds
Indoor, outdoor, & solid with relighting & angles Model Diversity
Swap models by ethnicity, skin tone & age Marketing Focus
Built for fast-fashion, PDPs, and ads Support
1:1 onboarding & account manager for Scale & Premium Lifestyle Backgrounds
Huge creative options, but not optimized for realistic PDP outputs Model Diversity
Train your own consistent models, but for design exploration Marketing Focus
Built for fashion designers & creative teams Support
Standard SaaS support, community-driven Get a Demo 20% OFF
Pricing
Whatmore’s credits are optimized for high-volume eCommerce teams, whereas The New Black offers affordable plans for designers testing creative ideas.
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Starter Plans
Growth Plans
Enterprise Scale
Starter Plans
$24/month (120 credits) – 20% off for compare readers Growth Plans
$160/month (800 credits, 8K, bulk workflows) Enterprise Scale
$360/month (1,800 credits, dedicated manager) Starter Plans
$18/month (200 design credits, but sketch-focused) Growth Plans
$39/month (500 credits, still mostly design mockups) Enterprise Scale
$69–300/month, focused on designer teams, not eCommerce Get a Demo 20% OFF
What Our Customers Say
"We always knew our content had potential but uploading videos earlier would affect our page speed. Whatmore helped change that. Their widgets helped us finally bring UGC and product videos to life without slowing the site down. Within days, we saw shoppers interacting with the videos, staying longer, and even adding to cart directly from videos"
"We stopped doing expensive studio shoots altogether. With Whatmore, our existing catalog images are all we need to create PDP and ad videos in minutes. It’s faster, cheaper, and far more scalable, letting us launch quicker and keep engagement high without the chaos (or cost) of traditional shoots"
"With Whatmore we are able to create 50+ videos within a week at Half the cost of a typical video production, the team is always available for any kind of corrections and quality improvements. Highly recommended for Apparel brands!"
"Whatmore helps us create cataloguing videos for our website, we can now create any lifestyle setting images and videos within a week. The team is also very responsive. Special call-out to their DIY dashboard that helps bulk edit and many more features that optimises TAT for these edits!"
💜 Trusted by 2500+ Brands
📷 Studio Quality Creatives in Minutes
💁♂️ Flatlay to on-model Images
🎥 Convert Images to Videos
Shooooots?
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Trusted by 2500+ brands, Globally