How Femmella Replaced Studio Shoots with 8-Second AI Videos to Cut Costs by 90% and Go Live 10x Faster
Category
Fashion
Location
India
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We stopped doing expensive studio shoots altogether. With Whatmore, our existing catalog images are all we need to create PDP and ad videos in minutes. It’s faster, cheaper, and far more scalable, letting us launch quicker and keep engagement high without the chaos (or cost) of traditional shoots.
Overview
Reduction in Production Costs
Uplift in Conversion Rate
Faster Go-To-Market
Femmella, a fast-growing fashion brand, faced rising studio shoot costs and delays in launching video campaigns. With Whatmore Studio, they replaced traditional shoots by creating short 8-second videos directly from catalog images—featuring turn-around shots, walk sequences, and model showcases. The outcome: a 90% cut in production costs, 89% uplift in conversion rate, and a 10x faster go-to-market. Looking ahead, Femmella plans to expand AI Studio video use into seasonal campaigns and create interactive, shoppable video flows for top-selling collections and product pages.
Our Process
Discovery Call
The founder, already using Shoppable Widgets, wanted a cost-effective way to scale videos under ₹650. Whatmore offered a ₹600 per video plan focused on PDPs, ads, and Shoppable placements.
Trial & Pilot
Started with 8-second short videos for Shoppable Widgets during the pilot phase, showcasing turn-around shots and model sequences. Early engagement uplift confirmed the approach.
Scale-Up
Now scaled to a paid plan, using AI videos across ads, PDPs, and social campaigns—replacing traditional studio shoots entirely and delivering 90% lower costs with 10x faster go-to-market.
The Challenge
💸 High model shoot costs
Running multiple ad variations was expensive, with shoots requiring models, locations, and editing teams.
⏱️ Time-consuming video creation
Producing videos for the same product took too long and delayed campaign launches.
📦 Need for Product pages + ad-ready content
Frequent demand for videos across product pages, ads, and Shoppable widgets made scale difficult with traditional workflows.
⚡ Pressure to launch faster
Campaign timelines needed quicker go-to-market, but manual production processes slowed the brand down.
Before and After
Before
Static Website Pages ❌
After
Higher Conversions with Videos ✅
Before
Static Product Pages ❌
After
Higher Conversions with Videos ✅
What we Did
To cut shoot costs and launch campaigns faster, Femmella partnered with Whatmore Studio to replace traditional production with an AI-first workflow:
- 🎥 Created 8-Second AI Videos for Ads & PDPs: Produced short videos with turn-around shots, walk sequences, and model showcases—optimized for product pages, ads, and Shoppable widgets.
- 🖼️ Turned Catalog Images into Videos: Used Image-to-Video to convert existing catalog images into ad-ready videos in minutes, eliminating the need for studio shoots.
- 🛍️ Placed Shoppable Video Widgets: Rolled out Reels-like Shoppable widgets across PDPs and collections to boost engagement and conversions.
- ⚡ Scaled Quickly with Templates: Started with pilot templates for Shoppable widgets, then expanded to ads, PDPs, and social campaigns—achieving 90% lower costs and 10x faster go-to-market.
This combination of AI-powered video creation and Shoppable integration gave Femmella a scalable, cost-efficient model to launch and grow video-led campaigns.
Results
90%
89%
10x
Use Cases
Product Page Videos
Static catalog images couldn’t bring out product movement or styling impact. With Whatmore Studio, Femmella transformed those images into 8-second AI videos—featuring turn-around shots, walk sequences, and model showcases. Embedded directly on product pages, these videos loaded instantly, came with add-to-cart CTAs, and gave shoppers a dynamic way to see products in action—leading to higher engagement and conversions.
Studio for Video Creation
Scaling video content for PDPs, ads, and social campaigns was expensive and slow with traditional shoots. Whatmore Studio solved this by enabling Femmella to convert existing catalog images into short, 8-second videos with model showcases, turn-around shots, and walk sequences. With ready-to-use templates and bulk creation, the brand cut production costs by 90% and launched campaigns 10x faster, making video creation a seamless part of their growth strategy.
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