Challenges
High model shoot costs made running multiple ad variations expensive
Video ad creation for the same product was time-consuming and delayed campaigns
Solution
Created 8-second videos with turn-around shots, walk sequences, and model showcases, optimized for PDPs and Shoppable Widgets
Used Image to Video to turn existing catalog images into ad-ready videos in minutes
Use Cases
AI Studio
Fashion Videos & On-model Photos in Minutes for Ads and Website
Shoppable Video Widgets
Reels-like Shoppable videos placed to increase Conversions
Images



Our Process
Step 1
Discovery Call
- The founder, already using our Shoppable Widgets, wanted a cost-effective way to scale videos under ₹650. We offered a ₹600 per video plan, focusing on PDPs, ads, and Shoppable Widgets.
Step 2
Pilot & Template Creation
- Created 8-second short videos only for Shoppable Widgets during the pilot phase, showing early engagement uplift.
Step 3
Scale-Up
- Now scaled to a paid plan, using AI videos across ads, PDPs, and social campaigns.
Outcome
We stopped doing expensive studio shoots altogether. With Whatmore, our existing catalog images are all we need to create PDP and ad videos in minutes. It’s faster, cheaper, and far more scalable, letting us launch quicker and keep engagement high without the chaos (or cost) of traditional shoots
Impact



Future Plans
Femmella plans to expand AI Studio video use to seasonal ad campaigns and create interactive, shoppable video flows for its top-selling collection and Product pages.
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