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Femmella Scales Video Ads and PDP Content with 8-Second AI Videos

Trusted by 2500+ brands, Globally ❤️

Challenges

High model shoot costs made running multiple ad variations expensive
Video ad creation for the same product was time-consuming and delayed campaigns

Solution

Created 8-second videos with turn-around shots, walk sequences, and model showcases, optimized for PDPs and Shoppable Widgets
Used Image to Video to turn existing catalog images into ad-ready videos in minutes

Use Cases

AI Studio

Fashion Videos & On-model Photos in Minutes for Ads and Website

Shoppable Video Widgets

Reels-like Shoppable videos placed to increase Conversions

Images

Girl wearing a dressGirl wearing a dressGirl wearing a dress

Our Process

Step 1

Discovery Call

  • The founder, already using our Shoppable Widgets, wanted a cost-effective way to scale videos under ₹650. We offered a ₹600 per video plan, focusing on PDPs, ads, and Shoppable Widgets.
Step 2

Pilot & Template Creation

  • Created 8-second short videos only for Shoppable Widgets during the pilot phase, showing early engagement uplift.
Step 3

Scale-Up

  • Now scaled to a paid plan, using AI videos across ads, PDPs, and social campaigns.

Outcome

We stopped doing expensive studio shoots altogether. With Whatmore, our existing catalog images are all we need to create PDP and ad videos in minutes. It’s faster, cheaper, and far more scalable, letting us launch quicker and keep engagement high without the chaos (or cost) of traditional shoots

- Aastha Ghai | Creative lead

Impact

90% reduction
10x faster go-to market
$2000 saved on licensing fees

Future Plans

Femmella plans to expand AI Studio video use to seasonal ad campaigns and create interactive, shoppable video flows for its top-selling collection and Product pages.
💜 Trusted by 2500+ Brands
📷 Studio Quality Creatives in Minutes
💁‍♂️ Flatlay to on-model Images
🎥 Convert Images to Videos
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AI Studio

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Trusted by 2500+ brands, Globally