How Alberto Torresi Used UGC & 360° Videos to Boost Add to Carts and Drive Revenue
7 minute read
#1 for Shoppable Videos on Shopify
Overview
Add to Carts Every Month from Videos
Higher Conversion Rate on Product pages
of Total Revenue attributed to shoppable videos
Alberto Torresi, a premium fashion-forward footwear brand, is known for fusing trend-first style with unmatched comfort and quality.
But despite a strong product catalog and a vibrant presence on social, their website wasn’t showing off the full flair of their content. With Whatmore, they embedded shoppable videos across key touchpoints, bringing their collections to life and their metrics with it.
The Challenge
🖼️ Video-led storytelling was missing
They had influencer and content-rich assets but couldn’t leverage them across the website
🐢 Page speed took a hit
Earlier embeds using hard code slowed the site, so they stopped using videos
🧪 No prior benchmarks
As first-time users of shoppable videos, they didn’t have clarity on potential impact
Our Process
Discovery Call
Reached out to the CEO and shared a quick audit recording on WhatsApp
Trial & Pilot
Within 48 hours, they started a free trial. Videos were live across high-traffic ad landing pages (PDPs + collections)
Scale-Up
Impact was visible within the first week. Continued rollout and now a long-term Whatmore partner
Use-Cases
Product Pages Explore →
360-degree shots + UGC videos added for better storytelling and social proof
Homepage Video Blocks Explore →
Repurposed influencer videos to engage organic visitors
Smart Retargeting Explore →
Used Whatmore’s retargeting feature to convert high-intent video viewers into buyers
Results
10% of total revenue driven by shoppable video traffic
1,000+ Add to Carts directly from video interactions
2.3× higher conversion on product pages with video compared to those without
"We always knew our content had potential but uploading videos earlier would affect our page speed. Whatmore helped change that. Their widgets helped us finally bring UGC and product videos to life without slowing the site down. Within days, we saw shoppers interacting with the videos, staying longer, and even adding to cart directly from videos.""
Why Whatmore Videos Work
This is how a typical heatmap looks on pages with PDP videos
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