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How Alberto Torresi Used UGC & 360° Videos to Boost Add to Carts and Drive Revenue

7 minute read

#1 for Shoppable Videos on

Rated 5.0

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Overview

Add to Carts Every Month from Videos

0 +

Add to Carts Every Month from Videos

Higher Conversion Rate on Product pages

0 x

Higher Conversion Rate on Product pages

of Total Revenue attributed to shoppable videos

0 %

of Total Revenue attributed to shoppable videos

Alberto Torresi, a premium fashion-forward footwear brand, is known for fusing trend-first style with unmatched comfort and quality.

But despite a strong product catalog and a vibrant presence on social, their website wasn’t showing off the full flair of their content. With Whatmore, they embedded shoppable videos across key touchpoints, bringing their collections to life and their metrics with it.

The Challenge

🖼️ Video-led storytelling was missing

They had influencer and content-rich assets but couldn’t leverage them across the website

🐢 Page speed took a hit

Earlier embeds using hard code slowed the site, so they stopped using videos

🧪 No prior benchmarks

As first-time users of shoppable videos, they didn’t have clarity on potential impact

Our Process

Step 1
Discovery Call | Whatmore

Discovery Call

Reached out to the CEO and shared a quick audit recording on WhatsApp

Step 2
Trial & Pilot | Whatmore

Trial & Pilot

Within 48 hours, they started a free trial. Videos were live across high-traffic ad landing pages (PDPs + collections)

Step 3
 Scale-Up | Whatmore

Scale-Up

Impact was visible within the first week. Continued rollout and now a long-term Whatmore partner

Results

10% of total revenue driven by shoppable video traffic

1,000+ Add to Carts directly from video interactions

2.3× higher conversion on product pages with video compared to those without

"We always knew our content had potential but uploading videos earlier would affect our page speed. Whatmore helped change that. Their widgets helped us finally bring UGC and product videos to life without slowing the site down. Within days, we saw shoppers interacting with the videos, staying longer, and even adding to cart directly from videos.""

-Sushant Vinayak, Head of Sales and Development

Why Whatmore Videos Work

This is how a typical heatmap looks on pages with PDP videos

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💜 Trusted by 2500+ Brands
⏱️ 4x Time on site
⚡ Zero Page speed impact
📈 3x Conversions
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Active Buyers

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