How Alberto Torresi Used UGC & 360° Videos to Boost Add to Carts and Drive Revenue
Category
Footwear
Location
India
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We always knew our content had potential but uploading videos earlier would kill our page speed. Whatmore changed that. Their widgets helped us finally bring UGC and product videos to life without slowing the site down. Within days, we saw shoppers actually interacting, staying longer, and adding to cart directly from videos.
Overview
Add to Carts directly from videos
Higher Conversion Rate on Product pages
of Total Revenue attributed to shoppable videos
Alberto Torresi, a premium footwear brand blending high-fashion aesthetics with comfort-first engineering, wanted to bring their influencer and UGC content into the shopping journey. But earlier attempts at embedding videos slowed down their site, forcing them to rely on static visuals.With Whatmore, they launched shoppable UGC and 360° product videos without impacting page speed. Within the first few weeks, videos drove 1,000+ Add to Carts, a 2.3x higher conversion rate on product pages, and contributed to 10% of total revenue.
Our Process
Discovery Call
Reached out to the CEO and shared a quick audit recording on WhatsApp. Booked a live demo after initial interest
Trial & Pilot
Within 48 hours, they started a free trial. Videos were live across high-traffic ad landing pages (PDPs + collections)
Scale-Up
Impact was visible within the first week. Continued rollout and now a long-term Whatmore partner
The Challenge
🖼️ Video-led storytelling was missing
They had influencer and content-rich assets but couldn’t leverage them across the website
🐢 Page speed took a hit
Earlier embeds using hard code slowed the site, so they stopped using videos
🧪 No prior benchmarks
As first-time users of shoppable videos, they didn't have clarity on potential impact
Before and After
Before
Static Website Pages ❌
After
Higher Conversions with Videos ✅
What we Did
To bring their rich UGC and product videos to life without slowing down site performance, Alberto Torresi partnered with Whatmore to roll out a structured video-first strategy across their store:
- Activate 360° + UGC Videos on Product Pages: Added shoppable video widgets with influencer clips and product spins to strengthen social proof and product storytelling.
- Repurpose Content on Homepage: Used video carousels on the homepage to engage organic visitors with lifestyle-led visuals.
- Leverage Smart Retargeting: Retargeted high-intent video viewers with personalized video ads to nudge them toward checkout.
- Prioritise Speed & Scale: Embedded Whatmore widgets that load instantly, ensuring zero impact on page speed while enabling scale across collections and campaigns.
This combination of content enhancement and checkout optimisation created a measurable framework to test, prove, and scale improvements across the catalogue.
Results
10%
1000+
2.3x
Use Cases
Product Pages
Static images couldn’t showcase fit, fabric, or movement. Whatmore’s shoppable widgets let brands embed influencer clips and 360° spins directly on product pages, without slowing page speed.Shoppers could see real-life styling and add to cart instantly from the video, boosting conversion.
Homepage Video Carousels
Homepage lacked engaging content to capture browsing traffic. Whatmore allowed Alberto Torresi to repurpose existing UGC and influencer content into video blocks on the homepage. Visitors stayed longer, explored collections, and engaged with videos from the first touchpoint.
Smart Retargeting
High-intent shoppers often drop off before checkout. With Whatmore’s Smart Retargeting, brands can re-engage users who interacted with shoppable videos and convert them with Meta Ads. Every view, click, and interaction fuels smarter campaigns, turning interest into sales and boosting ROAS.
Why Whatmore Videos Work
This is how a typical heatmap looks on pages with PDP videos
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