LoveChild Increased Overall Conversion Rate by 51.3% with Shoppable Videos
Category
Beauty
Location
India
#1 for Shoppable Videos on Shopify
Trusted by 2500+ brands, Globally ❤️
Makeup is about feel: texture, shade, and finish. We needed more than images. With Whatmore, we added short shoppable videos on our product pages and kept one clear Add to Cart button. In the first month, those videos had a 5.7% conversion rate. Now people learn and buy at the same time
Overview
Shoppable Video Conversion Rate
Overall Conversion Rate Uplift
Video Sales Boost
LoveChild by Masaba, a bold beauty brand founded by designer Masaba Gupta, is known for its vibrant identity and inclusive range of products. While the brand excelled on social media with founder-led, UGC, and influencer content, their Shopify store lacked the same energy. Partnering with Whatmore, LoveChild integrated shoppable videos across the homepage and product pages, creating a seamless “Shop from the Gram” experience.
Our Process
Discovery Call
LoveChild explored Whatmore while looking to bring their strong social media content onto their website. A demo showed how shoppable videos could bridge that gap seamlessly.
Trial & Onboarding
Within a week, Whatmore converted Instagram-led UGC and product demos into shoppable homepage and PDP videos, going live quickly.
Scale-Up
After early traction, LoveChild expanded shoppable videos across the site, driving a 51.3% uplift in overall conversions and a 66.5% boost in video-driven sales.
The Challenge
🎓 Educate Visitors
Needed to guide customers about new launches with detailed product content.
🎥 Leverage Influencer Content
Wanted to bring high-performing influencer and UGC videos from social media onto their website.
🔗 Bridge Social to Site
The brand’s vibrant Instagram didn’t translate into their Shopify store, creating a disconnect for new visitors.
📈 Boost Engagement
Aimed to reduce bounce rates and keep visitors exploring products longer.
Before and After
Before
Static Website Pages ❌
After
Higher Conversions with Videos ✅
Before
Static Product Pages ❌
After
Higher conversion with Videos ✅
What we Did
To connect LoveChild’s social media success with its website, Whatmore rolled out a video-first strategy:
- 🎬 Homepage Carousels – “Shop from the Gram”: Repurposed UGC, influencer clips, and founder-led videos into a homepage carousel, guiding visitors from discovery to purchase.
- 🛍️ Product Page Videos: Added in-depth product demos and usage videos directly on PDPs. Each video carried a simple “Add to Cart” CTA, leading to 641 add-to-carts in the first 30 days.
- 📊 Seamless Shoppable Integration: Enabled instant, mobile-friendly video widgets that boosted engagement and conversions—without slowing down page speed.
Results
5.7%+
+51.3%
+66.5%
Use Cases
Homepage Video Carousels
LoveChild’s homepage needed to reflect its vibrant social-first brand. Whatmore enabled the “Shop from the Gram” carousel, showcasing Instagram-led UGC and influencer content. Visitors engaged from the first click and transitioned smoothly from discovery to purchase.
Product Page Videos
Static images couldn’t explain how LoveChild products worked. With Whatmore’s shoppable PDP widgets, the brand embedded detailed demo videos and added a clear “Add to Cart” CTA. Shoppers understood usage instantly and converted faster—driving higher CvR across PDPs.
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