Nasher Miles: Elevating Luggage Shopping with Shoppable Videos
Category
Bags and Luggage
Location
India
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Whatmore has been a fantastic partner for Nasher Miles in leveling up our online presence. Their shoppable video platform lets us showcase our colorful, design-first luggage in a way that really grabs attention. Unlike our earlier attempts to build video solutions in-house, Whatmore delivers high-quality videos without slowing down our D2C website, which was a big pain point for us. The ability to pull videos straight from our Instagram feed has made adding content so much easier and faster. Their team was super responsive during onboarding, always ready to help with any questions.
Overview
Videos with 1300+ products tagged
Hours of video watch time every month
Uplift in AOV with video engaged sessions
Nasher Miles, a leading brand in luggage and travel bags, sought to enhance user engagement and drive conversions on their e-commerce platform. By integrating shoppable videos sourced from Instagram, they created an immersive shopping experience that mimics social media reels. This case study explores how Nasher Miles leveraged automated video syncing, smart product tagging, and strategic video placements to reduce drop-offs, boost discovery, and maintain high performance without compromising site speed.
The Challenge
Nasher Miles attracts significant traffic to their collection pages and product detail pages (PDPs) through organic search and paid ads. However, user engagement often declined rapidly due to repetitive product grids on category and product listing pages (PLPs).
🎥 Engagement Drop-Off
After initial scrolls, shoppers lost interest in static tiles, making it hard to decide on products.
🛒 Fragmented User Journey
Users would click into a PDP, scroll through images, hit the back button, and repeat—leading to context switches, mental fatigue, and high drop-off rates.
📊 Target Audience Needs
Especially for Gen Z shoppers accustomed to swiping through dynamic content like Instagram Reels, traditional grids felt outdated and uninspiring.
This resulted in broken flows, reduced intent, and missed opportunities for cross-selling and upselling.
Solution
Nasher Miles implemented a video commerce strategy that auto-syncs Instagram videos daily and tags them with products using smart matching (95%+ accuracy). This automation reduced manual effort and enabled seamless integration across the site.
Key Features Implemented
Automated Video Syncing and Smart Matching
Nasher Miles kicked things off by making their content process simpler. They set up a system to pull videos from Instagram every day and tag them with products using smart matching that works with over 95% accuracy. This saved the team a lot of manual work and ensured that even videos with multiple products had every item spotted easily. As a result, they opened up new ways to cross-sell right within those shoppable videos.
Dynamic Video Carousels on Collection Pages
To tackle the boredom of scrolling on category pages, Nasher Miles added a smart twist. After just the second scroll, a vertical video carousel pops up—easy to swipe through, much like Instagram Reels but built for shopping.
Each swipe shows a product in action, adding real-life context, style, and a personal touch. No more jumping between tabs or guessing; it’s now a smooth flow of scroll, swipe, tap, and shop. This change brought energy to 15+ collection pages, turning dull grids into fun, effortless journeys that keep shoppers interested.
Dedicated "Shop by Video" Landing Page.
Riding this wave of success, Nasher Miles created a go-to spot—a special landing page where all shoppable videos come together, each tagged with products for a reel-like experience. It feels like stepping into an Instagram feed made for shopping, letting users explore without any distractions.
Product Page Enhancements
On product pages, the story gets even better with user-generated content (UGC) videos in handy carousels. These clips build trust for big-ticket items like luggage bags, and with several videos per page, users stick around longer. The difference is clear—pages with videos keep people engaged much more than those without, gently guiding them toward a purchase with real customer stories.
Homepage Video Integration
The homepage turned into a lively hub with over 100 videos smoothly woven in, each tagging featured products alongside similar ones to spark curiosity and lead to more detail page visits.
- No Impact on Page Speed: Even with 100+ videos on the homepage, site performance remains unaffected.
- Realtime video asset optimization keeps files lightweight (under tens of KBs).
- Thumbnail generation for pre-loading, combined with lazy loading of JavaScript assets.
- Brands like Deodap have successfully scaled to 300+ videos on homepages and 1,000+ sitewide using similar tech.
Results
130+
40+
65%
Conclusion
Nasher Miles turned e-commerce challenges into opportunities by infusing video-driven dynamism, reducing shopper fatigue, and building trust via UGC—all without sacrificing speed. This approach yielded uplifts in conversions and AOV, proving shoppable videos as a game-changer for competitive categories.
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