How Rubans Boosted Collection Page Conversions by 3X with Whatmore
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Overview
Conversion Uplift from Videos vs Website Average
of Total Sales Attributed to Whatmore Widgets
Rubans, a leading fashion jewelry brand, wanted to double down on conversion centric tactics across their high-traffic collection pages. While they had strong brand recognition and loyal users, they needed a way to identify and convert high-intent shoppers more efficiently.
The Challenge
📉 Flat conversion performance
Rubans needed to improve website-wide conversions without increasing ad spends.
📂 Underperforming collections
Certain collections weren’t translating views into sales.
❓ No way to identify high-intent buyers
They lacked the granularity to retarget users engaging deeply with specific categories or products.
What we did
Whatmore rolled out a new Segmentation Layer - an advanced evolution of Smart Retargeting.This allowed Rubans to:
🎯 Track high-intent actions
⚡ Add Shoppable Video Widgets across collections
Results
📈 3X Conversion Uplift
Collection pages with videos converted 3X higher than the website average.
🛍️ 3% of Total Sales
Came directly from Whatmore’s shoppable video widgets.
We didn’t just want more traffic, we wanted to convert the right audience. Whatmore’s segmentation made our videos work smarter, not harder.
Why Smart Retargeting Works
Track video watches, likes, and adds to cart not just visits and run Meta Ads that actually convert.
Learn MorePassive Viewers
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