How Unniyarcha drove ₹5L in monthly sales with a 2.5% conversion rate, making up 7% of total revenue
Category
Jewellery
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Before Whatmore, shoppers couldn’t fully appreciate the details of our jewellery from static images alone. With Shoppable Videos, they can see the craftsmanship, explore pieces more confidently, and even add to cart directly from the video. It’s transformed the way customers interact with our brand and drove 2.5% conversion rate.
Overview
Conversion Rate on Product Pages
Revenue Attributed to Shoppable Videos
Monthly Sales Through Whatmore
Unniyarcha, a premium silver jewellery brand blending tradition with modern design, struggled to turn high traffic into conversions. Static images couldn’t capture the craftsmanship or detail, leading to bounce-offs and lost sales. With Whatmore Shoppable Videos, the brand transformed product discovery—embedding interactive videos on product pages and homepage carousels. Shoppers could now explore details, interact, and buy directly from videos.
Our Process
Discovery Call
Understood challenges around high bounce rates, low PDP conversions, and the need to showcase jewellery craftsmanship better.
Trial & Pilot
Launched Shoppable Videos on PDPs and homepage carousels, with product tagging for high AOV pieces.
Scale-Up
Within weeks, conversions improved and revenue attribution was clear. Unniyarcha now continues as a long-term Whatmore partner.
The Challenge
📉 High Bounce from Product Pages
Ad visitors dropped off quickly, leading to missed purchase opportunities.
🔍 Details Lost in Static Images
Without video, shoppers couldn’t fully grasp product quality—lowering confidence to buy.
🧭 High Traffic, Low Conversions
Strong sessions didn’t translate to revenue, signaling broken product-page journeys.
Before and After
Before
Static Website Pages ❌
After
Higher Conversions with Videos ✅
What we Did
To turn high traffic into conversions, Unniyarcha partnered with Whatmore to make product discovery interactive and confidence-building:
- 💎 Made PDPs Scroll-Stopping: Embedded shoppable videos directly on product pages, showcasing craftsmanship and detail that static images couldn’t capture.
- 🏷️ Tagged Multiple Products for Higher AOV: Enabled shoppers to explore and add multiple pieces to cart from a single video.
- ⚡ Maintained Speed & Usability: Whatmore widgets loaded instantly without slowing down site performance, ensuring a smooth shopping experience.
This structured rollout gave Unniyarcha a proven framework to improve conversions, strengthen product storytelling, and attribute measurable revenue uplift to Shoppable Videos.
Results
2.5%
5%
₹5L
Use Cases
Product Pages
Static images couldn't capture the craftsmanship and detailing of silver jewellery. Whatmore's shoppable widgets let Unniyarcha embed interactive product videos directly on product pages—showing close-up views and design details without slowing page speed. Shoppers could watch, interact, and add to cart instantly from the video, improving purchase confidence and conversions.
Why Whatmore Videos Work
This is how a typical heatmap looks on pages with PDP videos
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