Shopify Pipeline Theme

By Groupthought

Developer

Groupthought

Best For

Lifestyle brands focused on storytelling and modern design.

Reviews

98% positive

Price

$360 USD

Phone Mockup

Stores Using Pipeline

About

The Shopify Pipeline theme is a sleek, editorial-style theme designed for content-rich brands that want to combine storytelling with eCommerce. With its modular layout, clean lines, and immersive visuals, the Shopify Pipeline theme is perfect for fashion, wellness, or lifestyle brands aiming to build a connection with their audience. Its streamlined performance and visual hierarchy make it ideal for brands that value both form and function.

Features

  • Story-First Design: Emphasizes editorial content, rich imagery, and immersive product storytelling.
  • Modular Layout System: Easily rearrange sections, content blocks, and visual elements to match your brand’s vibe.
  • Optimized Navigation: Mega menus, sticky headers, and breadcrumb trails help users browse effortlessly.
  • Sales-Ready Features: Includes cross-sells, badges, trust signals, and limited-time promo sections to drive action.
  • Fast & Responsive: Lightweight structure ensures quick load times and smooth mobile shopping experiences.

Seamless Integrations for the Pipeline Theme

Make your Pipeline store run effortlessly with top Shopify apps.

  • Email & SMS Marketing
    Klaviyo, Omnisend, Privy: Use Pipeline’s built-in form support to embed pop-ups, forms, and banners. Just connect your API in Theme Settings.
  • Reviews & UGC
    Loox, Judge.me, Stamped.io: Star ratings and review galleries fit right into Pipeline’s clean aesthetic with native app blocks.
  • Subscriptions & Loyalty
    Recharge, Bold Subscriptions, Smile.io: Add subscribe-and-save widgets and loyalty programs directly to product pages—no Liquid changes needed.
  • Page Builders & Custom Sections
    PageFly, Shogun, GemPages: Pipeline supports drag-and-drop custom pages. Just toggle the app’s embed in the theme editor.
  • Upsells & Cross-Sells
    Bold Upsell, Honey.ai, InCart Upsell: Run BOGO deals and one-click upsells right inside the cart drawer or on product pages with one toggle.
  • Live Chat & Helpdesk
    Tidio, Gorgias, Zendesk Chat: Launch branded support chat and banners that blend into Pipeline’s theme styles.
  • Social & Shoppable Feeds
    Instafeed, Foursixty, Taggbox: Add shoppable Instagram galleries to any homepage or section block.
  • Currency & Geolocation
    Auto Currency Switcher, GeoIP Country Redirect: Automatically format and localize currency based on your shopper’s region.
  • Analytics & Heatmaps
    Google Analytics, Hotjar, Lucky Orange: Add tracking scripts via custom code fields—no manual file editing.
  • Countdown Timers & Urgency Badges
    Hurrify, Countdown Cart, Stock Counter: Create urgency with low-stock alerts and limited-time offers on product and collection pages.

Reviews

Society Studio

Great theme with lots of ability to customize. Customer support is responsive and very helpful.

Duftkunsthandlung

I loved the look of this theme from the beginning, when I was looking for the "right" theme for my online store. The theme offers a lot of possibilities. When I was having trouble with the map implementation twice I got instant support from the team and was able to solve the problems in a short amount of time. Thumbs up!

Amanda Heath Art

The theme is stunning and has so much capability - it can feel a lot to get your head around but honestly it’s well worth it. I would not swap themes now as it is everything I need and more, plus the support team are ace! Amanda

Recall Clothing

I received an outstanding support from Mark. He really cared to solve my issues, was super clear in the recommendations. A Gold Medal, and more !

Kephri Cases

Over the last few months, I’ve reached out to the Groupthought team quite a bit, and every time I’ve received amazing support. If you’re thinking about getting this theme, I’d highly recommend it. On the surface, it might not seem like it, but the theme is highly versatile, and with Mark’s support, you should be able to set up your ideal store. Recommend it. 10/10

SAHHA HUB

⭐⭐⭐⭐⭐ This theme is a game-changer! It's sleek, and customizable, and the support team is outstanding. Mark Robinson, in particular, went above and beyond to ensure I had a smooth experience. Highly recommended!

Final Switchback by Katie Jeanne Reim

I've had great experience with this theme. The support/developers are efficient, knowledgable and have helped immensely through my sticking points. The theme offers everything we needed for this project. As someone who has worked with many themes, I can honestly say I'll be using this one again for future projects.

Micaela Greg

We have been using the Shopify Pipeline theme for many years and just recently upgraded our website with the newest version of the theme. We love the clean and modern look and all the customizable options that help showcase our work. The support was top notch! The team was very responsive and super helpful with all of our customization questions. Highly recommend this theme!

BonBon Boutique

I've been using this theme for 7 years now and I still love it. Regular updates are great, so is the documentation on how to implement certain features. Easy step-by-step guides. I definitely recommand!

SugarMuses® MidnightMuses™

Great support! Urgent issue addressed and fixed expeditiously. Mark did a great job. Thanks!

PIBU - טיפוח קוריאני בישראל

We couldn't be happier with our decision to purchase the Pipeline theme for our Shopify store. From the moment we implemented it, the theme transformed our site into a sleek, professional, and aesthetically pleasing platform that has significantly enhanced our customers' shopping experience . Their customer support is 100/100 A++

Habrok

Terrible speed results. :( Not happy with the purchase. compare to other themes. Hope they will improve on this and add more modern and customizable sections.

VP Racing Fuels Inc.

Great support! We had an issue with the search bar, and Mark fixed it in less than 24 hours.

PROCLAIM

They are impossible to get a hold of if you have any issues with the theme. I'm using Pipeline and the color swatches don't work. Zero support form the theme developer. I reached out 5 days ago.

Joy Street

We've used this theme for a while, but recently completed a much-needed theme version update. The new theme makes it so easy to edit the as a smaller team that doesn't have an in-house developer. With that said, I'm here to write a review because I've been so pleased with the assistance we received from the Pipeline support team (shout out to Mark). They have been incredibly helpful!

TOP BLVD

Had a minor issue with theme but Pipeline support team were nice enough to reply during the holidays to ensure my issue got resolved.

Pipeline Theme with Shoppable Videos

Seamlessly integrate a video-first experience with the Pipeline theme—trusted by 1k+ brands. Enjoy a smooth setup, zero impact on page speed, and high-converting Shoppable Videos.

Get for Free

1500+ Brands Sell More with Shoppable Videos

Average

0x

Up to

0%

Up to

+0%

Near

Zero

Get for Free
Rated 5.0 on Shopify
Compare Other Themes

Compare Other Themes

FAQs

  • Yes. Pipeline is built mobile-first, with responsive layouts for all devices.

  • Go to Online Store → Themes → Add theme → Upload zip file → Select your .zip and hit publish.

  • Yes. Just enable it in Theme Settings → Search to use Shopify’s built-in predictive search.

  • Customize → Footer → Enable payment icons and choose your preferred style or upload your own.

  • Pipeline includes multiple homepage styles, custom product page layouts, and blog templates designed for storytelling and high conversion.

  • Use the Theme Updater app or manually update while migrating your app blocks and settings.

  • Yes. Pipeline offers FAQ accordion blocks and a dedicated template to answer common customer questions.

  • Pipeline ships with multiple presets for lifestyle, minimal, and product-focused brands.

  • Absolutely. Once purchased, Pipeline includes free lifetime theme updates.

Whatmore & You

Still Wondering ?

Discuss your Video Marketing Strategy

Book a Free Call

No pressure, just possibilities