Latest product updates

You now have more control over model selection along with support for higher-quality outputs.

New

  • AI Model Selection
    Choose a specific AI model or let Auto pick the best option across catalog, guideline, and preset workflows. Access to models is plan-based, with upgrade prompts for restricted options.
  • 4K Resolution Outputs & Pricing Visibility
    Generate higher-resolution (4K) outputs with clear credit costs shown per model and resolution. Dynamic tooltips reflect plan-based pricing, helping you understand usage before generating.

Model generation now gives you multiple interpretations of your input, making it easier to explore, compare, and refine outputs.

New

  • 4 Variations per Generation
    Each request now returns four distinct variations instead of one, helping you quickly find the closest match and iterate faster.
  • Captions for Each Variation
    Every output includes a short description explaining what’s different, making comparison easier.
  • Conversation Memory
    Refinements now build on previous instructions, so the system evolves with each step instead of starting over.
  • Version History
    Track and revisit previous versions (v1, v2, etc.), and return to any stage of your model’s evolution.
  • Explore Control Slider
    Adjust how much variation you want — tighter refinements or broader exploration depending on your needs.

Auto-Style is a new styling mode that automatically generates accessories and completes your product look — without manual setup.

New

  • Automatic Styling from References
    Upload your garment, choose a pose and styling reference, and enable Auto-Style. The system extracts accessories like shoes, bags, and jewelry, and generates a complete styled look.
  • Smart Conflict Resolution
    When reference elements don’t match your product’s aesthetic, Auto-Style adapts them — adjusting color, material, and style to create a cohesive final output.
  • Optional Control
    Auto-Style can be toggled on or off. Use it for quick styling or switch to manual controls when you need more precision.

Editing generated outputs is now more precise with element-level controls and faster iteration.

New

  • Element-Level Edit Selector
    When editing a creation, you can now choose exactly what you want to modify — background, model, pose, accessories, or garment — before describing the change. This helps the AI apply edits more accurately.
  • One-Click Regeneration
    If a result isn’t quite right, regenerate the creation instantly using the same settings to produce a fresh variation without reconfiguring the workflow.

AI Studio now supports more pose framing options for better catalog flexibility.

New

  • Lower-Body Poses
    Generate poses focused on lower-body garments. The system intelligently filters and crops top-wear while preserving it if partially visible.
  • Mid-Body Poses
    Create mid-body shots where the model’s face and footwear are automatically cropped based on the defined framing, keeping focus on the intended product area.

This helps brands generate more accurate, use-case specific catalog visuals without manual cropping.

You can now create collection-level visuals directly from your existing product style assets, without re-uploading or switching workflows.

New

  • Pick from Your Styles
    Select images from your product style inputs or generated outputs to build collection banners and promotional creatives.
  • Upload & Curate in One Place
    Use a two-column modal to drag and drop new images or curate from existing styles — making collection building more organized.
  • Generate Collection Outputs
    Create dedicated collection-level images and videos, separate from product-specific content.

Enterprise teams can now review and approve generated styles faster with a dedicated review workflow built for collaboration.

New

  • Share Styles Instantly
    Generate secure review links and share them via WhatsApp, Slack, or Email. Reviewers don’t need a Whatmore account to access and provide feedback.
  • Approve or Reject in One Click
    Team members can browse style outputs, leave notes, and approve or reject each style from a clean, mobile-friendly interface.
  • Real-Time Status Tracking
    Track which styles are approved, rejected, or pending — with clear visibility across review rounds.

We’ve added more control to editing and styling workflows, making it easier to generate accurate catalog visuals with less trial and error.

New

  • Visual Edit Workflow
    Mark specific regions across one or multiple images for targeted edits before submitting changes. (Currently available on paid plans.)
  • Structured Background Creation
    Build backgrounds from scratch with controls for environment type, lighting, ambiance, and scene focus.
  • Accessory Creation Flow
    Describe accessories in detail and generate them consistently using structured inputs.
  • Style Book Visibility
    A live Style Book header now shows active styling elements, with quick removal when needed.

AI Studio generations are now more precise with built-in clarification and persistent styling memory. This reduces off-target outputs and helps maintain consistency across catalog shoots and campaigns.

New

  • Thinking Mode (enabled by default)
    Before generating, AI now analyses ambiguous requests and asks clarifying questions when needed — helping avoid incorrect outputs and unnecessary credit usage.
  • Persistent Style Book
    Styling choices like accessories and preferences now carry forward across generations within a style. This reduces repetitive prompting and improves consistency.

You can now easily share images and videos created in AI Studio with teammates, clients, or collaborators.

New

  • Flexible Sharing Options
    Invite collaborators via email with view or edit permissions, or generate a shareable link for quick access.
  • “Shared with Me” Library
    All creatives shared with you appear in a dedicated page with filters for images and videos, making access and editing simpler.
  • Quick Share from Anywhere
    Share or copy links directly from the three-dot menu on any creation card across Studio.

Managing workspaces is now simpler with faster creation and better workspace personalization controls.

New

  • Add Workspace Inline
    Create a new workspace directly from the workspace switcher without leaving the app. Enter a workspace name and select a plan using the inline pricing modal.
  • Workspace Branding Controls
    Customize workspace name and logo to match your brand identity.
  • Account & Workspace Settings
    Manage personal details, update profile photos, and leave workspaces directly from the settings page.

This update improves how teams search styles, generate videos, and control AI outputs. It also adds better organization for guidelines and more transparency in how input images are processed.

New

  • Bulk Style Search
    Paste multiple style IDs or names to instantly find matching catalog styles. Select specific ones for bulk actions like reprocessing or downloads.
  • Video Merge
    Combine generated videos across styles into a single file. Drag to reorder clips and quickly create product reels or lookbook compilations.
  • Diffusion Model Selection
    Choose your preferred AI model before generation or let Auto select the best option. Compare models across realism, product accuracy, pose consistency, and overall aesthetics.
  • Guideline Hierarchy
    Guidelines now support parent-child nesting with variants, making it easier to organize brand-level templates and seasonal variations.
  • Input Image Processing Visibility
    View input images alongside processed outputs, reprocess with prompts, and control extraction behavior directly from a unified modal.

You can now collaborate with your team directly inside Whatmore using the new Teams & Workspaces feature (currently excluding Shopify app).

New

  • Team Workspaces
    Invite teammates into shared workspaces across Shoppable Videos and AI Studio to collaborate more easily.
  • Role-Based Access Control
    Assign Admin, Editor, or Viewer roles. Admins manage billing and plans, while editors can create content and manage presets.
  • Workspace-Level Billing
    Plans and billing now operate at the workspace level for simpler team management.
  • Persistent Workspace Switching
    Your last selected workspace stays active across sessions, so you can continue work without interruption.

We’ve introduced a dedicated pose creation workflow to help brands generate consistent catalog visuals with more control.

  • Pose Builder Controls
    Define pose style, energy, body positioning, and gaze direction through structured controls designed for fashion catalog use.
  • Reusable Pose Presets
    Save created poses as presets and reuse them across image and video workflows for consistent styling.
  • Editable History
    All generated poses include version history, making it easy to refine or reuse previous outputs.

We’ve updated AI Studio pricing and credit visibility to make usage clearer and upgrades smoother as you scale from images to full video workflows.

New & Improved

  • New Plans Structure
    AI Studio now offers four plans — Free, Pro, Business, and Enterprise. Enterprise users can access custom Studio Core plans tailored to specific workflow needs.
  • Clear Credit Visibility
    Estimated credit usage is shown before generation across images, videos, models, and poses. If credits run low, upgrade prompts appear directly within the workflow.
  • Free vs Paid Access
    The Free plan supports image generation with watermarking. Video creation and additional capabilities unlock on paid plans.
  • Download Without Watermark
    Paid users can download outputs without watermark directly from conversations.

Presets are now more central to AI Studio workflows. You can use standard presets for faster generation or create custom presets for consistent brand visuals across images and videos.

New & Improved

  • Standard Presets Across Workflows
    Pre-built presets for models, poses, backgrounds, accessories, and video scenes are now accessible across creation flows, helping teams generate catalog content faster with consistent styling.
  • Custom Preset Creation
    You can now create and save your own presets across models, poses, backgrounds, accessories, and video scenes. These can be reused across projects to maintain brand consistency.
  • Create Models from Scratch
    Generate custom AI models tailored to your brand with dedicated workflows. This helps maintain consistent representation across catalog shoots and campaigns.
  • Editable History for Models & Poses
    All model and pose generations include history tracking, making it easy to revisit, edit, or convert past outputs into reusable presets.

We’ve redesigned the AI Studio creation flow to make catalog image and video generation simpler and more predictable. The new workflow provides clearer steps, better previews, and improved control from input to final output.

New & Improved

  • Guided Image Creation Flow
    Generate catalog images through a structured flow — product input, taxonomy detection, model selection, styling (poses, backgrounds, accessories), and review. When multiple product images are detected, you can select the most relevant ones before generation.
  • Structured Video Creation Flow
    Video generation now follows a similar guided process. Define scenes, backgrounds, accessories, and duration per scene before generating, with text prompts available as a flexible starting point.
  • Upfront Credit Visibility
    Estimated credit usage is now shown before generation, helping teams plan outputs more confidently.
  • Conversation History & Versioning
    All generations now include conversation history with version tracking, making it easier to revisit, edit, or iterate on past outputs.