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The Impact of AI-Powered Video Shopping on Aesthetic Nation's Shopify Store

May 08, 2024

The Premise Aesthetic Nation evolved from a fervent fitness community on Facebook in 2012 to India's pioneer in gym wear. The brand was quick to identify a gap in India's fitness clothing market and capitalize on the rising trend of specialized gym apparel. With a growing

The Impact of AI-Powered Video Shopping on Aesthetic Nation's Shopify Store
AI-powered video shopping enhances Aesthetic Nation's Shopify store

The Premise


Aesthetic Nation evolved from a fervent fitness community on Facebook in 2012 to India's pioneer in gym wear. The brand was quick to identify a gap in India's fitness clothing market and capitalize on the rising trend of specialized gym apparel. With a growing community of fitness enthusiasts, they launched their gym wear collection, setting a new standard in the industry. Despite the early success, the rapidly changing digital landscape necessitated innovative ways to reach and engage potential customers. This is where Whatmore's shoppable video technology provided the innovative edge required for their strategy.

Teaming up with Whatmore


Aesthetic Nation previously collaborated with a different video shopping competitor but experienced minimal ROI. Their strong online presence didn't translate into desired sales, leading them to search for a solution that could engage their audience with compelling video content while seamlessly integrating into their Shopify store.

After switching to Whatmore, Aesthetic Nation quickly saw a substantial increase in conversions. They embraced Whatmore's shoppable video technology to captivate their audience, elevate their online retail experience, and ultimately boost their conversions.

The Challenges


Before using Whatmore, Aesthetic Nation faced challenges like:

  1. Poor ROI: A previous competitor’s solution wasn't yielding expected returns.
  2. Engagement Drop-off: A need to better captivate and convert their audience through engaging video content.
  3. Integration Woes: Seeking a seamless solution to integrate video content with their Shopify store.

The Whatmore Solution

  1. Enhanced Video Shopping: Whatmore's seamless integration enabled Aesthetic Nation to showcase its best products using shoppable videos directly on their Shopify store.
  2. Boosting Engagement: Video content like new launches, influencer collaborations, and user-generated content were embedded with "Add to Cart" buttons, helping to foster better engagement and boost conversions.
  3. AI-Driven Personalization: Personalized video content offered an immersive shopping experience, creating a more interactive customer journey.

Results

  • 5.4% Conversion Increase: Within two weeks, the conversion rate saw a significant uplift.
  • 6.14% Peak Conversion Rate: In the first 30 days, the conversion rate reached 6.14%.
  • 0.25% Overall Conversion Boost: Aesthetic Nation's overall conversion rate improved.
  • 28 ROI: An impressive return on investment due to the Whatmore platform.

Conclusion


By integrating Whatmore, Aesthetic Nation transformed its digital strategy, resulting in higher customer engagement and boosted conversion rates. Their journey showcases the transformative power of Whatmore’s AI-powered video shopping technology. E-commerce brands can take inspiration from this success and improve their digital strategies with Whatmore's seamless video e-commerce solutions.

FAQs

  • Adding the Whatmore component doesn't have any impact on the loading time of the website. As the videos are loaded on demand when the user clicks on the video. The videos are served the CDNs (Content Delivery Networks) which doesn't impact the website loading time.

  • Yes, definitely. Video shopping helps in increasing the user engagement and retention. We recommend you to start integrating shoppable videos as early as possible.

  • We have few inbuilt color schemes to match your shopify theme. However, if needed we also provide customizations. Please send us a mail at contact@whatmore.club and we will reach out to you.

  • Shoppable videos have conversion rate upto 10-15%.

  • That's great! We welcome all feedback and suggestions to make our product better. Send them our way by emailing contact@whatmore.club.

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