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How Lea Clothing leveraged Shark Tank traffic to achieve record-high sales with shoppable videos

May 07, 2024

Results in 30 days The Premise Lea Clothing is a sustainable Indian fashion brand. Their designs cater to women of all shapes and sizes to make them feel more confident in their skin. Body positivity, sustainability, and size inclusivity are the three pillars of their brand. Lea Clothing has amassed

How Lea Clothing leveraged Shark Tank traffic to achieve record-high sales with shoppable videos
Lea Clothing's Shoppable Videos Drive Record Sales Post Shark Tank Appearance

Results in 30 days

The Premise

Lea Clothing is a sustainable Indian fashion brand. Their designs cater to women of all shapes and sizes to make them feel more confident in their skin. Body positivity, sustainability, and size inclusivity are the three pillars of their brand. Lea Clothing has amassed a dedicated customer base in its years of operation. But when its founders appeared in the latest season of Shark Tank India, it also gained mainstream popularity. 

Lea Clothing has 2 marketing channels-

  • Website, and 
  • Social Media (Instagram)

They have over 170k followers on Instagram, which they use for marketing and building brand awareness. 

Their Shopify website functions as their e-commerce store where customers can search, browse, and purchase their products. So, their social media is their main marketing channel, and their website is where the sales happen. 

Teaming up with Whatmore

Lea Clothing was looking for a way to improve conversion on its website. They wanted a solution that was easy to integrate, personalised to their needs, and had advanced analytics. They partnered with Whatmore because it fit all their requirements. 

After the demo, we quickly onboarded Lea Clothing. In less than two days, we moved from the demo to integration, making Whatmore live on their website.

The Challenge

The brand wanted to

  • improve their revenue by increasing the conversion rate on their website
  • boost customer engagement to foster trust and loyalty within their growing customer base
  • create a more immersive and interactive shopping experience for its customers

After their Shark Tank appearance, their main goal was 

  • to harness the surge in popularity to drive substantial sales

The Whatmore Solution

Lea Clothing used Whatmore to showcase their newly launched and best-selling products on their homepage. These interactive product videos helped customers with product discovery and evaluation. 

Here’s how it appeared on their website:

Lea Clothing used different types of videos such as, 

  • New launches
  • Best-sellers
  • Influencer collaboration
  • User-generated content, and more.

These videos were created in an Instagram reel-style format. The ‘Add to Cart’ button embedded in the videos allowed customers to add the product to their cart directly.

This approach provided many advantages for Lea Clothing.

  1. Improved website navigation

This helped customers navigate the website easily and find the products they wanted. 

  1. Shorter buying process

The ‘Add to Cart’ video feature shortened the buying process and increased the chances of purchase. 

  1. Enhanced user experience

This also improved the user experience and made the buying process more organic. 

  1. Immersive product preview

These shoppable videos gave prospective customers a more immersive preview of the products, helping in their decision-making process.

Turning browsers into buyers- Post Shark Tank Appearance 

After the founders' appearance on the latest season of Shark Tank India, Lea Clothing experienced a significant surge in website traffic. The episode was watched by millions of Indians and boosted their brand awareness. However, this improved visibility needed to translate into sales to be truly beneficial.

The challenge was to convert passive website browsers into active buyers. To tackle this, Lea Clothing employed our e-commerce guidelines and shoppable videos. They successfully capitalized on the increased traffic and achieved record-breaking sales.

The Result

Lea Clothing improved website navigation, enhanced user experience, and increased conversion by integrating Whatmore on their Shopify website. 

In just 30 days,  

  1. Lea Clothing achieved an impressive 4.5 lakh extra sales only through shoppable videos.
  2. The videos gained 2.4 lakh views with a remarkable 5% engagement rate and 3,693 shares.
  3. The brand also generated 2,049 ‘Add to Cart’ and ‘Buy Now’ clicks. This shows how effective Whatmore is in driving user actions.
  4. With an outstanding ROI of 49.9, partnering with Whatmore proved not only impactful but also cost-effective. 

Want to turn your Shopify website into a revenue-generating machine? Get in touch with us today!

FAQs

  • Adding the Whatmore component doesn't have any impact on the loading time of the website. As the videos are loaded on demand when the user clicks on the video. The videos are served the CDNs (Content Delivery Networks) which doesn't impact the website loading time.

  • Yes, definitely. Video shopping helps in increasing the user engagement and retention. We recommend you to start integrating shoppable videos as early as possible.

  • We have few inbuilt color schemes to match your shopify theme. However, if needed we also provide customizations. Please send us a mail at contact@whatmore.club and we will reach out to you.

  • Shoppable videos have conversion rate upto 10-15%.

  • That's great! We welcome all feedback and suggestions to make our product better. Send them our way by emailing contact@whatmore.club.

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