Petite Skin Co: Boosting Skincare Sales with Shoppable Videos

Overview

Petite Skin Co, an Australian skincare brand, was already driving strong traffic through organic search and paid ads. But converting that traffic into sales required more than static images and text — skincare shoppers need to see real-life results to buy with confidence. By integrating shoppable video widgets across their Shopify store with Whatmore, they transformed existing social content into an interactive on-site shopping experience — with zero impact on page speed.

This case study explores how Petite Skin Co leveraged bulk video import, smart product tagging, and video placements across product pages, collection pages, and the homepage — plus Meta retargeting audiences built from video engagement — to build a tighter, more intentional funnel from first click to repeat purchase.

The Challenge

Petite Skin Co was driving strong traffic through organic search and paid ads. But once shoppers landed on the site, the experience was largely static — product images and text descriptions doing the heavy lifting. For a skincare brand where texture, application, and real results matter, flat imagery alone wasn't enough to build trust or hold attention.

This meant missed opportunities to convert high-intent visitors and limited ways to retarget engaged shoppers after they left.

Solution

Petite Skin Co implemented Whatmore's shoppable video widgets across their Shopify store, turning existing social content into interactive, product-tagged shopping experiences — with zero impact on site performance.

Key Features Implemented

Instant Setup

Using Whatmore's bulk import from Instagram feature, Petite Skin Co pulled in their entire library of social content in a single session — no manual uploading, no reformatting. Within a couple of hours, their store was loaded with shoppable video content and ready to go.

Video Carousels on Product Pages

Petite Skin Co added shoppable video carousels directly on their product pages, giving shoppers swipeable, real-life video content right alongside the product details. Users were actively watching videos before making a purchase — a strong engagement signal showing just how well the content resonates with skincare buyers.

Homepage Video Integration

First-time visitors get an immediate sense of the brand's personality. The grid showcases best-performing social content — tutorials, testimonials, and product demos — right where new shoppers form their first impression.

Meta Retargeting Audiences

Beyond on-site engagement, Whatmore enabled Petite Skin Co to create custom Meta retargeting audiences based on video interactions. Six custom pixel events now fire directly into Meta Events Manager — covering video clicks, product tile taps, add-to-carts, likes, shares, and more. Retarget shoppers who've shown real intent, not just all site visitors.

Smart Matching & Auto-Pilot

After the initial bulk import, Whatmore runs on auto-pilot. New Instagram content is synced daily and automatically matched to the right products using AI-powered smart matching — no manual tagging, no content ops overhead. New content is pulled in automatically, keeping the store fresh without any extra effort.

Conclusion

Petite Skin Co turned their existing social content into a powerful on-site sales engine — no extra production needed. By embedding shoppable videos across product pages, collection pages, and the homepage, they gave skincare shoppers the real-life context they need to buy with confidence.

Add in smart Meta retargeting audiences built from video engagement data, and the result is a tighter, more intentional funnel — from first click to repeat purchase — all without sacrificing an ounce of site speed.