Petite Skin Co: Boosting Skincare Sales with Shoppable Videos
How an Australian skincare brand turned social content into a powerful on-site sales engine — with zero impact on site speed.
Whatmore was very easy to set up and get live on the site. We already had video content, so it was nice to actually use it in a way that felt relevant to the shopping experience. The Instagram import and AI product tagging made things simpler, and it's been easy to keep things updated without much effort.
Great traffic, but static experiences
Petite Skin Co was driving strong traffic through organic search and paid ads. But once shoppers landed on the site, the experience was largely static — product images and text descriptions doing the heavy lifting. For a skincare brand where texture, application, and real results matter, flat imagery alone wasn't enough to build trust or hold attention.
Showing > Telling
Shoppers want to see how skincare looks, feels, and works—static images aren’t enough.
Fragmented Discovery
Meta ad users skimmed product pages and left -there was no dynamic content to re-engage or drive deeper browsing.
Site Speed Anxiety
Like many DTC founders, Jacqui hesitated to add anything that might slow her site—especially video at scale.
Shoppable video across every touchpoint
Petite Skin Co implemented Whatmore's shoppable video widgets across their Shopify store, turning existing social content into interactive, product-tagged shopping experiences — with zero impact on site performance.
Video Carousels on Product Pages
Petite Skin Co added shoppable video carousels directly on their product pages, giving shoppers swipeable, real-life video content right alongside the product details. Users were actively watching videos before making a purchase — a strong engagement signal showing just how well the content resonates with skincare buyers.
- Real-life context for skincare How a serum absorbs, what a moisturiser looks like on skin, how a routine comes together
- Trust-building UGC content Multiple videos per product page build confidence for skincare purchases where seeing is believing
Homepage Video Grid
First-time visitors get an immediate sense of the brand's personality. The grid showcases best-performing social content — tutorials, testimonials, and product demos — right where new shoppers form their first impression.
- Only ~20 KB per grid element Loads without any noticeable impact on page speed
- Ridiculously high click-through Most visitors are clicking and watching — a sign the content is resonating
Meta Retargeting Audiences
Beyond on-site engagement, Whatmore enabled Petite Skin Co to create custom Meta retargeting audiences based on video interactions. Six custom pixel events now fire directly into Meta Events Manager.
- 6 custom events tracked Video clicks, product tile taps, add-to-carts, likes, shares, and more
- Sharper ROAS potential Retarget shoppers who've shown real intent, not just all site visitors
Smart Matching & Auto-Pilot
After the initial bulk import, Whatmore runs on auto-pilot. New Instagram content is synced daily and automatically matched to the right products using AI-powered smart matching — no manual tagging, no content ops overhead.
- Daily sync from Instagram New content flows in automatically without any manual steps
- Auto-match Videos automatically tagged with the right products via AI smart matching
From social content to sales engine
Petite Skin Co turned their existing social content into a powerful on-site sales engine — no extra production needed. By embedding shoppable videos across product pages, collection pages, and the homepage, they gave skincare shoppers the real-life context they need to buy with confidence. Add in smart Meta retargeting audiences built from video engagement data, and the result is a tighter, more intentional funnel — from first click to repeat purchase — all without sacrificing an ounce of site speed.
Passive Viewers
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