Beauty & Skincare · Australia
Overview
Skincare shoppers need to see real-life results to buy with confidence.
Shoppable video widgets across their Shopify store, with zero impact on page speed.
Bulk import, smart tagging, video across product, collection and home pages, plus Meta retargeting.
Whatmore was very easy to set up and get live on the site. We already had video content, so it was nice to actually use it in a way that felt relevant to the shopping experience. The Instagram import and AI product tagging made things simpler, and it's been easy to keep things updated without much effort.
The Challenge
Petite Skin Co was driving strong traffic through organic search and paid ads. But once shoppers landed on the site, the experience was largely static — product images and text descriptions doing the heavy lifting. For a skincare brand where texture, application, and real results matter, flat imagery alone wasn't enough to build trust or hold attention.
Shoppers want to see how skincare looks, feels, and works — static images aren't enough.
Meta ad users skimmed product pages and left — there was no dynamic content to re-engage or drive deeper browsing.
Like many DTC founders, Jacqui hesitated to add anything that might slow her site — especially video at scale.
This meant missed opportunities to convert high-intent visitors and limited ways to retarget engaged shoppers after they left.
Solution
Petite Skin Co implemented Whatmore's shoppable video widgets across their Shopify store, turning existing social content into interactive, product-tagged shopping experiences — with zero impact on site performance.
Using Whatmore's bulk import from Instagram feature, Petite Skin Co pulled in their entire library of social content in a single session — no manual uploading, no reformatting. Within a couple of hours, their store was loaded with shoppable video content and ready to go.
Petite Skin Co added shoppable video carousels directly on their product pages, giving shoppers swipeable, real-life video content right alongside the product details. Users were actively watching videos before making a purchase — a strong engagement signal showing just how well the content resonates with skincare buyers.
First-time visitors get an immediate sense of the brand's personality. The grid showcases best-performing social content — tutorials, testimonials, and product demos — right where new shoppers form their first impression.
Beyond on-site engagement, Whatmore enabled Petite Skin Co to create custom Meta retargeting audiences based on video interactions. Six custom pixel events now fire directly into Meta Events Manager — covering video clicks, product tile taps, add-to-carts, likes, shares, and more. Retarget shoppers who've shown real intent, not just all site visitors.
Conclusion
Petite Skin Co turned their existing social content into a powerful on-site sales engine — no extra production needed. By embedding shoppable videos across product pages, collection pages, and the homepage, they gave skincare shoppers the real-life context they need to buy with confidence.
Add in smart Meta retargeting audiences built from video engagement data, and the result is a tighter, more intentional funnel — from first click to repeat purchase — all without sacrificing an ounce of site speed.
Ready to install? Try Whatmore free on your Shopify store — no credit card required.
Real results from real customers
