Whatmore Guides and Reports
Explore in-depth guides, reports, and expert insights on shoppable video and AI video generation by Whatmore. Discover proven strategies, industry trends, detailed analyses, and real-world applications shaping the future of online retail.
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Shoppable Video in 2026: What Actually Moves the Numbers
A look at conversion rate, engagement, and ROI benchmarks from seven controlled A/B tests across 200,000+ sessions — and the one finding that surprised us most.
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All Guides & Reports
Build vs Buy: Why In-House Shoppable Video Rarely Works
Pressure-Testing a +45% Shoppable Video Lift
The Ecommerce Video Playbook for Every Product Category
Shoppable Video: Complete Guide for Ecommerce (2026)
Shoppable Video Conversion Rate: 2026 Benchmarks & ROI Stats
How a Leading eCommerce Brand Increased Conversions by 82% with Product Page Videos
Whatmore has been a great partner in elevating Nasher Miles online presence. Their shoppable video platform highlights our design-first luggage without slowing our site, and pulling videos from Instagram makes updates easy. The team was responsive and helpful throughout onboarding.
Whatmore was very easy to set up and get live on the site. We already had video content, so it was nice to actually use it in a way that felt relevant to the shopping experience. The Instagram import and AI product tagging made things simpler, and it's been easy to keep things updated without much effort.
Our goal is simple: help women feel like themselves again. Photos couldn't show how well our toppers and extensions blend, so with Whatmore we added a homepage video carousel, short product-page videos, and Smart Retargeting. In just the first 7 days, we saw an 8% conversion rate. It's easy for shoppers and stays true to our brand.
