Aesthesy Lifts Conversion Rate by Nearly 40% with a Video-First Storefront
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Overview
Aesthesy born from Aesthetics + Ecstasy — is redefining how people experience art in their homes. Based in Rudrapur near Nainital, the brand believes that buying art shouldn't be complicated or elitist. They bring premium-quality wall art, canvas prints, and décor to everyone who wants to make their space beautiful effortlessly.
With affordable pieces, thoughtful designs, and a growing community of art lovers, Aesthesy is on a mission to make good design accessible, emotional, and everyday.
The Challenge
Art, by nature, is a tactile and emotional product. But online, static images couldn't capture scale, texture, or mood. Visitors struggled to imagine how the art would look in their homes leading to hesitation and drop-offs. Adding to that, Aesthesy's diverse categories (canvas prints, neon signs, rugs) made it difficult to build a single cohesive brand experience. The team needed a way to educate customers visually, simplify discovery, and make art feel real without slowing down the site or adding extra complexity.
Solution
In mid-2025, Aesthesy integrated Whatmore's video-commerce platform across key touchpoints — bringing motion, storytelling, and emotion into every corner of their storefront.
Implementation Highlights
Homepage Reels
Hero videos featuring authentic content, influencers, and room setups that instantly capture attention.
Product Page Videos
Real-life visuals showing how each artwork fits different wall spaces, helping shoppers make confident choices.
"We enabled it and within a week saw a big conversion boost. More than static images, videos just work — especially with today's Instagram-driven shoppers."
Shop by Video Page
A dedicated gallery where shoppers binge-watch brand stories
900+ Videos Live Across Website
A dedicated landing gallery where users can binge-watch art in action, discovering new pieces naturally.
Onboarding & Experience
The Aesthesy team found Whatmore intuitive from day one. With seamless Shopify integration, tagging over 900 videos became effortless.
"Your team is amazing — Aaron and Anthony respond instantly, jump on calls, and explain everything. It's been very straightforward — connect store, upload videos, and go."
Results
What's Next
Aesthesy plans to extend its video-first strategy further experimenting with variant-level tagging (so shoppers know exactly which frame or size appears in a video) and direct ad-to-video journeys from Instagram to product pages. With a creative community that thrives on visuals, Aesthesy continues to prove that when art meets accessibility, emotion turns into action and browsing becomes buying.
Ready to install? Try Whatmore free on your Shopify store — no credit card required.
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