How Rustic Art Boosted Conversions with Shoppable Videos
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Overview
Rustic Art began in 2011 as a natural-skincare brand with a bigger mission — to make self-care truly sustainable. Their breakthrough? They went waterless. Every product is concentrated and made in a solar-powered factory in Satara, ensuring customers pay for ingredients, not water.
The Challenge
Rustic Art's waterless concentrates were unique — but that uniqueness came with a learning curve. The brand was already creating authentic UGC for Instagram and YouTube, but those videos had a 24–48 hour shelf life. Rustic Art needed a way to:
"If you see our face-wash jar for the first time, you won't know how to use it. Each product needs visual education — and videos are the best way to do that."
Solution
To bridge the gap between social storytelling and on-site conversion, Rustic Art partnered with Whatmore to deploy shoppable video experiences across their product and collection pages.
Key Features Implemented
Homepage Reels Experience
employee & team generated content, behind the scenes, office and founder videos to build trust and transparency, show people who are behind the brand
Product Pages
How-to videos to explain usage and benefits
Shop by Video Page
A dedicated gallery where shoppers binge-watch brand stories
Collection Pages
Festive campaign videos (e.g. Diwali Soaps)
Onboarding & Experience
Rustic Art's team adopted Whatmore in days. Ideas from the Whatmore team — like placing videos on collection pages and creating a Shop by Video hub — were quickly implemented, showing instant results in engagement and sales.
"It was very smooth. My team isn't from tech backgrounds — if they can use it instantly, that says a lot about the UI."
Results
Rustic Art is now working to integrate Whatmore videos with its Meta Catalog Ads, turning product explainers into high-performing creative assets for retargeting campaigns.
Ready to install? Try Whatmore free on your Shopify store — no credit card required.
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