How Nish Hair Achieved 62x ROI with Shoppable Videos

Overview

Nish Hair, a Shark Tank–funded beauty brand specialising in 100% human hair extensions, wanted to bring its strong social media video success to its website. Earlier attempts at embedding videos slowed down site performance and lacked interactivity. By partnering with Whatmore, Nish Hair transformed 89 high-quality Instagram videos into shoppable videos that loaded instantly, featured product tagging, and guided visitors through the buying journey.

This case study explores how Nish Hair leveraged homepage video carousels, product page videos, and Smart Retargeting to turn passive social followers into active buyers — achieving 62x ROI within the first month of going live.

The Challenge

Nish Hair had built a powerful social media presence — 1.6M Instagram followers, high-performing video content, and strong brand affinity. But getting that same energy onto the website was proving difficult. Previous attempts at embedding videos dragged down page load speed, and static product pages lacked the context shoppers needed to buy hair extensions with confidence.

Without solving these challenges, Nish Hair's social media success couldn't translate into website conversions.

Solution

To replicate social media success on-site, Nish Hair partnered with Whatmore to roll out shoppable video experiences across its website.

Key Features Implemented

Homepage Video Carousels

Nish Hair's homepage lacked a dynamic way to highlight bestsellers and new collections. Whatmore enabled the brand to create a video carousel that showcased multiple products upfront, giving visitors an engaging entry point to explore. The carousel became a launchpad for collections and key products, contributing to 2,000+ add-to-carts in the first month.

Product Page Videos

Shoppers needed more than static visuals to understand Nish Hair's extensions. With Whatmore's shoppable video widgets, in-depth product demos and styling tutorials were embedded directly on PDPs. Visitors got clarity, saw products in action, and converted faster — reaching 8% CvR in just the first 7 days.

Smart Retargeting

Whatmore's Smart Retargeting enabled Nish Hair to re-engage high-intent viewers with personalised content, improving ROAS. Six custom pixel events fire directly into Meta Events Manager, building sharper audiences from real on-site video behaviour.

Seamless Integration with Zero Page Speed Impact

Deployed 89 videos across the site in days, with zero page speed impact and full product tagging enabled. Whatmore's assets are optimised in real time — thumbnails pre-loaded, JS assets lazy-loaded — so Nish Hair's site performs exactly as it did before, even with a full library of shoppable video.

Results

Nish Hair turned its powerful social media presence into an equally powerful on-site sales engine — without sacrificing an ounce of page speed. By deploying 89 shoppable videos across the homepage, product pages, and collection pages, the brand gave hair shoppers the real-life context they needed to buy with confidence. Add in Smart Retargeting audiences built from video engagement data, and the result is a tighter, more intentional funnel — from first impression to repeat purchase — all within the first month of going live.