Shoppable Video in 2026 Benchmark Report cover

2026 BENCHMARK

What CVR lift should you actually expect from shoppable video?

Median, top-quartile, and benchmarks by category. Free, no email.

NEW Many shoppable video templates, one click to go live

One video library. multiple ways to sell it.

Every template runs on the same videos — switch layouts anytime, no re-uploading, no code. Built to turn views into add-to-carts on any Shopify theme.

No 01 — Overlay

Information thatfloatson the frame.

★ Most Popular3 Tiles

Transparent overlay

Name and price float over the video in a clean, semi-transparent style. Three cards per view on mobile — the format our best-converting stores run.

As used by
Homepage · Collections
High Readability3 Tiles

Opaque overlay

A frosted white panel keeps product name and price perfectly legible. The right call for complex product names or multi-variant catalogues.

As used by
Collections · Homepage
Ultra-Clean

Single tile — no overlay

Pure video. No text, no badges — the product speaks for itself. Made for luxury brands and art-driven categories where restraint is the statement.

As used by
PDP · Homepage
No 02 — Product pages

Catch shoppers at themomentof intent.

Floating WidgetHigh Intent

The floating video bubble.

A compact video card anchored to the corner of your product page. It plays silently while shoppers read specs — one tap opens it full-screen with shoppable tags and in-video add-to-cart. Dismissible, weightless, and it never touches your layout.

As used by
PDP · Landing pages · Any page
Product Shelf3 Tiles

Product info below — 3 tiles

A compact shelf with thumbnail, name, and price sits under every video. Full purchase context without ever interrupting the frame.

As used by
PDP · Collections
No 03 — Stories & feed

Feels like social.like a storefront.Sells

Story RingsTop CTR

Story-like format

Videos as tappable story rings — instantly familiar from Instagram. Opens full-screen with product tags. The highest click-through of any template.

As used by
PDP · Homepage
GalleryExpandable

Feed - view more

Three videos up front, a "view all" that unfolds into the full gallery. Surfaces a large library without ever overwhelming the page.

As used by
Collections · Video page
ScrollableInfinite

Feed - on scroll

A horizontally scrollable feed with arrow navigation. Videos load progressively as shoppers browse — endless library, zero clutter.

As used by
Homepage Nav · Lookbook
No 04 — Grids

Structured. Editorial.Composed.

GridBorderless

Grid No Border

Tightly packed and borderless — indistinguishable from an Instagram feed. Minimal chrome, maximum video, perfect for UGC-heavy stores.

As used by
Lookbook · Social section
No 05 — Special formats

For stores that refuse toblend in.

Premium3D Carousel

The 3D navigation carousel.

The featured video commands the foreground while adjacent videos fan out in perspective. Shoppers swipe, click, or arrow-key through a rotating showroom. The editorial centrepiece for fashion, sneakers, and premium lifestyle brands.

As used by
Homepage hero · Lookbook
MinimalFastest Load

Minimal. By design.

The leanest implementation we ship — a stripped-down carousel with zero decorative chrome. It loads instantly, works on any theme, and disappears into a minimalist brand aesthetic. Sometimes the most premium thing is what you leave out.

As used by
Any page · Speed-sensitive stores
No 06 — Custom templates

Built for brands that neededsomething more.

CustomMulti-Product

Multi Tag.

One video. Every product in the frame, tagged. Shoppers tap what catches their eye — not what you guessed they'd want. Built for brands with rich, multi-product content that standard carousels can't handle.

As used by
Product page · Collection page
CustomInteraction

The hover-to-play format.

Videos sit still until a shopper moves toward them. Then they come alive. No autoplay noise, no forced attention — just a natural moment of discovery that feels like the store is responding to them.

As used by
Homepage · Collection grid
CustomMulti-Product

Multi Tag.

One video. Every product in the frame, tagged. Shoppers tap what catches their eye — not what you guessed they'd want. Built for brands with rich, multi-product content that standard carousels can't handle.

As used by
Product page · Collection page
CustomDesign Banner

The first-thing-they-see banner.

A full-width video that greets every visitor the second they land. No scrolling required, no hunting for context — just your brand in motion, front and centre.

As used by
Homepage · Full-width banner

Every template runs on the same video library.

Switch layouts whenever you like — no re-uploading, no re-tagging, no migrations.

START FREE · NO CODE REQUIRED

Turn your videos into revenue.

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  • ✓  Works on all themes
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