Q3 2026
Two quarters of shipping, three scenes. Everything new for turning video into revenue.
7
updates shipped
+28%
conversion lift from A/B testing
3
AI engines now citing your videos
This edition collects what shipped across Q3 2026 — everything that helps your videos get seen, tested, and sold against, wherever shoppers actually are.
This edition collects the best of what Whatmore shipped in Q3 everything that helps a shoppable‑video brand get discovered, tested, and sold against.
SCENE 01 — ON‑SITE
Video, exactly where shoppers already are
No new widgets to visit — video now lives inside the browsing surfaces shoppers already trust.
Your product's video, right in the gallery
Tagged videos now sit directly inside the product image gallery — no separate widget, no extra click. It works automatically the moment a video is tagged to a product.
Collection pages that update themselves
Tag a video to a collection once — it stays synced as products come and go, no re‑tagging, ever.
SCENE 02 — MEASURE
Stop guessing, start measuring
Every widget is now a hypothesis you can actually test — and a library you can actually read.
+28%
Higher conversion, 70% faster decisions. Split live traffic across widgets with a real Holdout group to measure true lift — always running, no start or stop.
Run your first test →Know what gets watched, and what sells
Your video library now answers its own questions — which styles build audience, which drive sales, and where the gap between attention and revenue is widest. Placement recommendations included.
SCENE 03 — REACH
Be everywhere shoppers look next
Your video library now reaches past your own storefront — into AI answers, ad platforms, and the inbox.
Product videos inside every Klaviyo email
Shoppable videos now render inside Klaviyo flows and campaigns — one HTML block, no dev needed.
Product videos, synced straight into your ad catalog
Your tagged videos flow into Meta's product catalog automatically, ready to power Advantage+ catalog ads and Instagram Shopping — no manual export, no re-uploading.
Get recommended when shoppers ask AI
Product videos can now get cited inside ChatGPT, Gemini, and Google AI Overviews — so you're in the answer, not just the results. Setup is one‑time and invisible to shoppers, with per‑product control.
What's next
We're not waiting on a calendar to ship the next one
Editions now goes out whenever there's a real batch worth talking about — no more fixed monthly sends. That's usually every 6 to 8 weeks depending on shipping velocity. The next edition lands the moment the next scene's ready.
