All your Whatmore questions, answered

What is Seedance 2.0?

Seedance 2.0 is ByteDance's most advanced AI video generation model. It generates cinematic, multi-shot video from product photos — with consistent characters, precise camera control, and frame-level detail. It is available now on Whatmore Studio.

Can I use Seedance 2.0 online without any downloads or setup?

Yes. Seedance 2.0 runs entirely inside Whatmore Studio — no software to install, no API keys, no technical setup. Open your browser, upload your product photo, and generate in minutes.

How does character consistency work?

Upload a model reference once. Seedance 2.0 locks their face, body type, and clothing across every shot and scene — so your entire catalog looks like it came from the same shoot day.

What inputs does Seedance 2.0 accept?

Text, product images, video clips, and audio — up to 12 assets in a single generation. Whatmore's interface simplifies this into a clean, guided upload flow.

How long are Seedance 2.0 generated videos?

Up to 15 seconds per shot. Chain multiple shots to build 30–60 second campaign ads with seamless transitions and consistent characters throughout.

Can I use Seedance 2.0 videos commercially?

Yes. All content generated on Whatmore Studio comes with full commercial rights — PDPs, Amazon and Flipkart listings, Meta and Google ads, Reels, TikTok, YouTube Shorts.

How does Seedance 2.0 compare to Sora or Kling for fashion ecommerce?

Seedance 2.0's multi-reference character consistency and 4-modal input system — text, image, video, and audio together — make it significantly more controllable for fashion and product-focused content than most alternatives. Whatmore gives you access to leading models so you always use the right one for the job.

What's the difference between shoppable video and live shopping?

Shoppable video is always-on: pre-recorded videos with embedded product links that play whenever a shopper visits the site. Live shopping is real-time: scheduled shows with a host, viewer chat, and limited-time offers. Most ecommerce brands need shoppable video first; live shopping is a layer added by brands with production capacity.

Do shoppable videos slow down a Shopify store?

They can — but they shouldn't. The right platform lazy-loads videos so they only load when a user interacts, ships compressed thumbnails, and embeds a lightweight player. Run a Lighthouse audit on a real product page before and after install. If LCP regresses by more than ~150ms, the platform is shipping too much JavaScript.

How much does a shoppable video platform cost?

Public-pricing platforms (Quinn, Vimotia, Whatmore freemium tier, Videowise base plan) start in the $30–$200/month range for SMB. Sales-gated platforms (Tolstoy, Firework, Bambuser, Smartzer) start in the four-figure-monthly range and scale with usage. Enterprise deals routinely sit above $30K/year.

Can I use TikTok and Instagram content as shoppable video legally?

Generally yes for content you created or have rights to. UGC requires explicit creator permission — most platforms include a rights-management workflow. For paid creator content, the rights are governed by your contract with the creator. For organic UGC, send a DM and get written approval before pulling content into a commercial widget.

Which shoppable video platform is best for fashion brands?

For DTC fashion brands under $10M GMV, Whatmore — the customer base, case studies, and AI-tagging system are tuned for fashion. For enterprise fashion, Videowise and Firework.

What is the difference between a shoppable video and a regular product video?

A regular product video shows the product. A shoppable video lets the viewer buy the product from inside the video itself — the product tags, variant selector, and add-to-cart button live in the player. The viewer never has to leave the video to purchase.

Are shoppable videos effective for ecommerce?

The data is consistent. Shoppable video ads generate 3.2x more conversions than standard video ads. Brands using shoppable video on PDPs report 30%+ conversion lifts. The shopper engagement signal — 225% higher add-to-cart rate vs static page visitors — has been consistent across 2024 and 2025 benchmark studies.

Do shoppable videos slow down a website?

Modern shoppable video platforms ship lazy-loaded players that don't load until a user interacts. With a properly engineered embed, LCP impact is under 50ms. Older or unoptimized embeds can block the main thread for over 1.7 seconds, which is why platform choice matters. Always run a Lighthouse audit before and after install.

How long should a shoppable video be?

15 to 30 seconds for product-page placements. 60 to 180 seconds for tutorial or how-to formats. Longer-form (3+ minute) shoppable replays of live shopping events are an exception. Keep mobile attention spans in mind: average attention is around 47 seconds.

What types of products work best as shoppable video?

Visual, multi-SKU, and consideration-driven categories work best. Fashion, beauty, home, lifestyle, accessories, and skincare see the strongest lift. The rule of thumb: if the product is photogenic and the buyer benefits from seeing it in motion or in context, shoppable video will earn its place.

Can I use TikTok and Instagram Reels content as shoppable video on my website?

Yes, with rights. Content you produced or paid creators to produce can typically be used directly. Organic UGC requires explicit creator permission — most modern platforms include a rights-management workflow that automates the request.

How much does it cost to launch shoppable video?

Public-pricing platforms (Quinn, Vimotia, Whatmore freemium) start in the $30–$200/month range for SMB. Sales-gated platforms (Tolstoy, Firework, Bambuser) start in the four-figure-monthly range. Many brands report recouping the platform cost within the first 60 days through measurable conversion lift, though results will vary by category and catalog size.

Is Whatmore a real Tolstoy alternative or just a competitor?

Both. We solve the same problem (shoppable video on Shopify with AI tagging and social import) and we acknowledge Tolstoy is more mature in some areas — particularly AI Studio breadth and Walmart/TikTok Shop integration. We're built differently on pricing (no per-view overages) and page speed (zero impact by default). For most DTC brands under $10M GMV, the trade-off favors Whatmore. For larger or AI-content-heavy brands, Tolstoy's surface area wins.

How does Tolstoy's pricing compare to alternatives at the Pro tier?

Tolstoy Pro is $199/mo + $7 per 1K video views. A Shopify store doing 100K monthly visitors with 30% video engagement would pay $199 + (30K views × $7/1K) = $409/mo at Pro. The same store on Whatmore's Pro tier pays a flat predictable fee. The gap widens at higher traffic.

Will switching from Tolstoy hurt my conversion rate?

Only if the new platform is worse — and you can find that out without committing. Run a 14-day A/B test on one product page before migrating. Same video, same audience, two platforms side by side. The data tells you.

Does Tolstoy slow down a Shopify store?

Mixed reports. Most merchants report no issue. A minority — including a verified Shopify App Store reviewer who said "huge issues with this app slowing my store so dramatically" — report meaningful page-speed regression. Run a Lighthouse audit before and after install. If LCP regresses by more than 150ms, it's a real concern. Most modern shoppable video platforms can hit zero-impact load with proper lazy loading.

Which Tolstoy alternative has the best free tier?

Whatmore and Moast both ship usable free tiers — meaning you can run shoppable video on a real product page without paying. Tolstoy's free tier is more limited (Walmart/TikTok Shop only). Quinn and Vimotia offer free trials but not free-forever plans. For a true "try before you buy" path, Whatmore or Moast.

What's the fastest Tolstoy alternative to set up on Shopify?

Whatmore and Quinn install in one click from the Shopify App Store and have a video live on a PDP within 30–60 minutes. Tolstoy can also install fast but the full configuration (AI Studio, AI Shopper, integrations) typically takes longer. For a "ship today" timeline, Whatmore or Quinn.

What's a good conversion rate for shoppable video?

Engagement rate: 10–15% is median, 25%+ is top quartile. Watcher CVR uplift: +125% median, with top performers hitting +500%. Sitewide CVR lift: +17–33% is the typical band; brands hitting top-quartile placement and tagging discipline see +50% or more. If your shoppable video is below those numbers, the issue is usually placement (carousel vs floating) or tagging coverage (manual vs AI).

How long does shoppable video take to pay back?

For a $500K/mo Shopify store at 2% baseline CVR, median deployment recovers cost in 30–60 days. Top-quartile deployment recovers cost in under 30 days. The variable that drives payback speed isn't traffic volume — it's placement quality. Brands using the floating format see ~60% faster payback than brands using inline carousels.

Does shoppable video work for high-ticket items?

Yes, with format adjustments. High-ticket categories (skincare, supplements, mattresses, fragrance) see disproportionate lift from quiz-style interactive shoppable videos that branch on shopper input. The match-quality story matters more than the impulse-buy story. Engagement rates are typically lower (high-ticket buyers are more deliberate) but conversion uplift among engagers is higher.

Is the floating-vs-carousel finding consistent across categories?

Yes. We tested across fashion, beauty, accessories, and lifestyle — five head-to-head tests in total. Floating won every time. Average gap: 8.2x engagement. The gap was widest in fashion (where social UGC content drove curiosity-led discovery) and narrowest in skincare (where structured quiz formats outperformed both).

How was statistical significance established?

50/50 traffic split between control (no shoppable video) and treatment (shoppable video active). All tests ran until reaching p<0.05 on the primary metric (sitewide CVR). Sample sizes ranged from 12,000 sessions (smallest) to 58,000 sessions (largest). Tests ran from 30 days to 165 days depending on traffic volume. We did not stop tests early on positive readings.

What's the best free Shopify app for video reviews?

Judge.me. Its free plan includes unlimited review requests with photo and video uploads — the only major app whose free tier doesn't gate the basics. Whatmore, Videowise, and Fera also offer free plans, but with more meaningful limits on monthly volume

Can Loox and Judge.me both do video reviews?

Yes — both support photo and video reviews. Loox handles the experience more elegantly (better widget design, smoother collection flow) but requires a paid plan. Judge.me's free tier includes video, with somewhat more friction in the customer submission flow

Which is better, Loox or Judge.me?

Honest answer: it depends on what you care about. Loox if widget aesthetics matter and you have a paid budget. Judge.me if you want a generous free tier and don't mind generic-looking widgets

Does Whatmore have a free plan?

Yes — Whatmore offers a free plan with limited monthly volume. The paid plans add unlimited volume, shoppable video features, and PIM/ad-platform sync.

What's the cheapest Shopify video review app?

Free: Judge.me, Fera, ReviewXpo, Helpful Crowd, and Whatmore all offer free tiers. Paid: ReviewXpo typically has the lowest entry-paid pricing.

Do these apps slow down my Shopify store?

Some do, some don't. Apps that load their video player asynchronously (Videowise, Whatmore, Loox) typically have minimal LCP impact. Apps that load synchronously or self-host the video player can hurt page speed materially. Always run a Lighthouse test on a product page before and after install — if LCP gets worse by
more than 0.5 seconds, the app isn't worth it

Can I import TikTok videos as reviews?

Yes — Whatmore, Videowise, and Vimonial all support TikTok import. Vimonial has the smoothest import workflow. For all three, remember to get explicit creator permission before reusing content commercially; FTC disclosure rules apply for any paid or incentivised placement

How do video reviews show up on mobile?

The best widgets (Loox, Whatmore, Videowise) render full-bleed vertical video on mobile, matching the format customers see on TikTok and Instagram. The weaker ones squeeze video into a horizontal carousel even on mobile, which kills engagement. Test mobile rendering on your store before committing.

Can I add video reviews to Shopify natively?

You can upload videos directly to a product's media gallery in Shopify Admin — no app required. But native upload doesn't include the things that make video reviews actually work: customer-collection workflows, moderation, automated review requests, or a styled widget. For a real video review programme, use a dedicated app

What is the best free Shopify app for video reviews?

Judge.me offers the most generous free tier for video reviews — unlimited review requests, photo and video reviews, and on-site widgets all included on the free plan. Whatmore, Videowise, and Fera also offer free tiers with limits.

Do video reviews actually increase conversion on Shopify?

Yes — consistently, across categories, when implemented correctly. The lift varies by category (visual-heavy categories like fashion and beauty see the biggest gains) and depends on placement (PDP > collection > homepage in most cases). Expect a 5-15% conversion lift on PDPs with strong video reviews displayed above the fold

How long should a Shopify video review be?

15–60 seconds. The sweet spot for most categories is 20–35 seconds. Anything shorter doesn't establish trust; anything longer loses attention

Can I import TikTok or Instagram videos as Shopify reviews?

Yes — several apps support importing from TikTok and Instagram, either via direct API integration or by uploading a download. Whatmore, Videowise, and Vimonial all handle this. Be careful with rights: get explicit permission from the creator before reusing their content commercially

How do I get customers to submit video reviews?

The four reliable methods: post-purchase email or SMS with an incentive, in-app review prompts via your review app, direct personalised outreach to repeat customers, and paid creator marketplaces (Billo, Insense, Trend). Most stores get the best results from a mix — automation for volume, personal outreach for quality.

Does adding video slow down my Shopify store?

It can, if you do it badly. Self-hosted video uploaded directly to Shopify's CDN will load synchronously and hurt your Largest Contentful Paint score. Apps that use proper video CDNs and lazy-load the player don't have this problem. Verify before you commit: install the app, run a PageSpeed test on a product page, and look at LCP and Total Blocking Time. If either gets worse by more than 0.5s, the app isn't worth it.

What is conversational AI in ecommerce, actually?

It's AI-powered chat that goes further than answering FAQs. The decent ones understand what a shopper is trying to do — find a product, check sizing, track an order — and handle it without anyone stepping in. The good ones go a step further and nudge the shopper toward a purchase before they drift away. Most tools on the market sit somewhere in the first category.

Are chatbots actually worth it for Shopify stores?

It depends what you're trying to fix. If support queries are eating your team's time, a chatbot pays for itself fast. If your problem is that people visit and leave without buying, you need a chatbot built for sales — not support. Using the wrong one won't help either problem. We've seen brands waste six months on this mismatch.

Which AI chatbot actually lifts Shopify conversions?

The ones that work share a few traits: they know your live catalog, they start conversations based on what a shopper is doing rather than waiting to be asked, and they follow up on WhatsApp — not just the site widget. Verifast.ai is the most direct example of this on the list. The others mostly respond well but don't go looking for the sale.

For Indian D2C brands specifically — what's the right pick?

BotPenguin if budget is genuinely the only deciding factor and WhatsApp blasts are the goal. Freshchat if you're already a Freshworks house and the per-agent cost makes sense at your team size. Verifast.ai if you want something built for the Indian D2C context — catalog-aware, WhatsApp-native, and conversion-focused — without having to adapt a product designed for a different market.

What should a chatbot's analytics actually show me?

More than just how many chats happened. You want to know which conversations turned into orders, what products were recommended versus what was actually purchased, and what the cart recovery rate looks like. If your tool can't show you those numbers, you're guessing at ROI. 68% of the brands we spoke to who switched chatbot tools said this was the main reason they left.

Is a WhatsApp chatbot enough on its own?

Not really — at least not for most Shopify stores. WhatsApp matters a lot in India. But shoppers are also on your website, and that's where a big chunk of the abandonment happens. The setups that work best combine a website trigger with WhatsApp follow-up, so you catch the shopper on-site and re-engage them where they actually respond. Running just one without the other leaves money on the table.

Does this study measure sales or conversion?

No. It measures Instagram organic engagement rate — likes plus comments plus shares, divided by plays. It does not measure on-site sales, revenue or conversion. A video that engages well is a strong candidate to test on a product page, but engagement is not a purchase guarantee. Treat every finding as a hypothesis to validate against your own conversion data.

Should every ecommerce video have a voiceover?

On this data, yes. Videos with voice or on-camera speech out-engaged silent videos in every category we tested — 1.09x versus 0.90x overall, and the gap held in jewellery, home decor, fitness, shapewear, skincare, apparel and hair. It is the most consistent finding in the study. Voice is broad: a founder talking to camera, a creator narrating, or a quick spoken point over B-roll all count.

Is shorter video always better?

No. The quick-clip was the worst-performing duration in the sample at 0.76x, below short videos (1.00x) and medium videos (1.17x). In fitness and apparel, quick-clips collapsed further still — to 0.45x and 0.36x. The lesson is not make long videos; it is don't cut below the length where your point can actually land. Skincare is the one exception where ultra-short clips held up.

Do text overlays improve engagement?

Not measurably. Videos with text overlays scored 1.00x and videos without scored 0.99x — effectively identical — even though about 80% of videos used them. Keep overlays for accessibility and silent autoplay, but don't expect them to lift engagement. If a video is under-performing, the fix is a clearer point and a voice, not more on-screen text.

How were the categories sampled, and which results should I trust most?

Trust jewellery (100 videos), home decor (99), accessories (96), fitness (96) and shapewear (80) most; skincare (59) and apparel (32) are solid but smaller. Hair (18) and food (15) are thin and reported only directionally. Petcare (3 videos) was excluded entirely. A few specific cuts — long-duration video, unboxing, cinematic production — have small samples and are flagged in the report as directional, not as rules.

What is a product detail page (PDP)?

A product detail page is the page where a shopper sees one specific product: its images, price, variants, description, reviews, and add-to-cart button. It is where most purchase decisions are made, so its design directly drives conversion rate, average order value, and return rate.

What makes a product detail page convert well?

High-converting PDPs reduce uncertainty fast: multiple high-resolution images, product video, a scannable description, visible shipping and return info, social proof, and a sticky add-to-cart button. Baymard Institute finds most sites still fail on cost transparency and reviews, so fixing those gaps yields quick wins.

Does adding video to a product detail page increase sales?

Yes. Wyzowl's 2026 research found 82% of people have bought a product after watching a video, and 64% are more likely to buy a product featured in video. Shoppable video on the PDP lets buyers see a product in motion and add to cart in the same frame.

How do you optimize a product detail page for SEO?

Write a unique title tag and meta description per product, use a clean readable URL, add Product schema with price and review markup, write original descriptions instead of manufacturer copy, compress images, and add genuine review content. This helps the PDP rank and earn rich results.

How should you A/B test a product detail page?

Test one high-impact element at a time, such as the hero media, the add-to-cart button, or the position of reviews. Run each test until it reaches statistical significance, measure add-to-cart and revenue per visitor rather than clicks, and roll winners into a baseline before testing again.

What is interactive video?

Interactive video is video that lets the viewer act inside the player — clicking hotspots, answering quizzes, choosing a branch, or buying a product — instead of only watching. Those actions change what happens next, turning a one-way clip into a two-way experience that drives engagement and conversions.

What is a branching video?

A branching video is an interactive video where viewers pick from on-screen choices that send them down different storylines. Each choice loads a different segment, so two people can watch the same video and see different content. Brands use branching to personalize product recommendations and quizzes.

How do you make an interactive video?

Set one clear goal, script the moments where viewers will act, film or repurpose footage, then add interactive layers — hotspots, quizzes, branches, or shoppable tags — in an interactive video platform. Finish by testing every click on mobile and publishing where shoppers already are.

Does interactive video work for ecommerce?

Yes. Interactive video gives shoppers a path from inspiration to checkout without leaving the player. Whatmore client Petite Skin Co reached a 15% conversion rate on shoppable video sessions — well above typical ecommerce benchmarks — by letting viewers tap products as they watched.

What is the difference between interactive video and shoppable video?

Shoppable video is one type of interactive video focused on buying — tappable products, prices, and add-to-cart inside the player. Interactive video is the wider category, also covering quizzes, polls, branching, and clickable hotspots that may not lead directly to a purchase.

What is video shopping?

Video shopping is an ecommerce experience where shoppers discover, evaluate, and buy products directly inside a video. Tappable hotspots, product cards, and add-to-cart buttons let viewers purchase without leaving the player, compressing the path from interest to checkout into a single screen.

Is video shopping the same as live shopping?

Live shopping is one type of video shopping, broadcast in real time with host interaction. Video shopping is the broader category, which also includes pre-recorded shoppable videos, product demos, influencer clips, and unboxing reviews that shoppers can buy from on demand at any time.

Does video shopping actually increase conversion rates?

Yes. McKinsey found live commerce conversion rates approaching 30 percent, up to ten times higher than conventional ecommerce. Whatmore client Aachho saw a 1.4x conversion-rate lift on pages with shoppable video. Results vary by category, traffic quality, and how prominently videos are placed.

What products work best for video shopping?

High-consideration and visual products gain the most: apparel, beauty, jewelry, home decor, electronics, and anything that benefits from motion, scale, or demonstration. Video answers fit, texture, and how-it-works questions that static photos cannot, which reduces hesitation and return rates.

How do I add video shopping to a Shopify store?

Install a shoppable video app, upload or import existing clips, then tag products to moments in each video. Most platforms, including Whatmore, embed widgets on product and homepage with no code. Many brands repurpose Instagram Reels and TikToks they already have.

Where should video shopping content go on my site?

Product pages drive the strongest conversion lift because shoppers there already have buying intent. The homepage works for discovery and storytelling, collection pages help shoppers compare, and a TikTok-style feed keeps browsers engaged. Start with product pages, then expand.

Do I need to code to add shoppable videos to my website?

No. On Shopify and WooCommerce, most shoppable video platforms install as an app or plugin and embed videos through a block, widget, or theme snippet. A typical setup takes under an hour with no developer. You only need code for fully custom storefronts or headless builds.

Where should shoppable videos go on an ecommerce site?

Start on the product detail page, where a tagged video answers buyer questions at the decision point. Add a homepage carousel for discovery, collection-page videos for category storytelling, and a floating widget for site-wide reach. Test one placement at a time so you can measure each one cleanly.

Do shoppable videos slow down my website?

They should not if the platform is built for it. Good shoppable video tools lazy-load the player, serve adaptive bitrate streams, and load asynchronously so the video never blocks page rendering. Always test Core Web Vitals before and after install, and avoid autoplaying multiple videos on one page.

What videos work best as shoppable content?

Short clips of 15 to 60 seconds perform best — product demos, how-to-use videos, unboxings, before-and-afters, and user-generated reviews. Repurpose existing TikTok, Instagram Reels, and creator content. The video should answer a real buying question, not just look polished.

How do I measure if shoppable videos are working?

Track engagement rate, video-attributed add-to-carts, and the conversion rate of video viewers versus non-viewers on the same page. Most platforms report this in a dashboard. Tie video sessions to revenue so you can prove incremental lift, not just views.

What is a shoppable review video?

A shoppable review video is a customer review clip with a tappable add-to-cart layer built directly into the player. A viewer watches a real customer talk about the product and can buy it without leaving the video, collapsing review and checkout into one step.

How are shoppable review videos different from regular video reviews?

A regular video review builds trust but still sends the shopper elsewhere to buy. A shoppable review video adds a product tag and checkout inside the player, so the moment of persuasion and the moment of purchase happen in the same place with no drop-off in between.

Do shoppable review videos work on Shopify?

Yes. Shoppable video apps connect to your Shopify catalog so product tags pull live pricing and inventory, and add-to-cart actions feed your native Shopify cart. Videos can be embedded on product pages, the homepage, or collection pages.

Where should I place a shoppable review video?

Place it on the product detail page near the buy button, where shoppers are deciding. Product pages with video see roughly 37% more add-to-cart actions, and a review video at the decision point removes the last objection before checkout.

Do I need professionally produced video reviews?

No. Unpolished, phone-shot customer reviews usually convert better because they read as authentic. Consumers are about 2.4 times more likely to see user-generated content as genuine than brand-made content, so raw clips outperform studio production here.

What are shoppable video ads?

Shoppable video ads are short video creatives with clickable product tags built into the player. A viewer can tap a tagged item, see its price, and add it to cart or check out without leaving the video. They merge discovery, consideration, and purchase into one continuous moment.

Do shoppable video ads actually increase conversions?

Yes. Product pages with video convert at 4.8% versus 2.9% without, per SellersCommerce 2026 data, and retailers report 25-80% conversion lifts when shoppable video replaces static images. Removing the click-out step is what closes the gap between interest and purchase.

How long should a shoppable video ad be?

Keep the ad between 15 and 30 seconds for feed placements. Wyzowl found 63% of people most want a short video when learning about a product. Lead with the hook in the first three seconds, tag products early, and end with one clear call to action.

What is a good ROAS for shoppable video ads?

A 3X-4X ROAS is a healthy benchmark for most ecommerce campaigns. Shoppable video ads can reach 8X-10X when creative, audience, and tagged products are tightly matched, because a shorter path to purchase reduces the drop-off that drags down standard ad ROAS.

Where can I run shoppable video ads?

Run them on Instagram, TikTok, YouTube, and Facebook for discovery, and embed shoppable video on your product pages and homepage for on-site conversion. The same creative can be repurposed across paid social and owned storefront placements with the tags intact.

How are shoppable video ads different from regular video ads?

A regular video ad sends viewers to a landing page to buy, adding friction and lost intent. A shoppable video ad lets viewers buy inside the video. That removed step is why shoppable formats consistently outperform standard video ads on conversion and ROAS.

What is Whatmore and how does it help ecommerce brands?

Whatmore is an AI platform that helps ecommerce teams create product videos, on-model photos, and shoppable video widgets to boost conversions—without the need for photo/video shoots or dev support.

What are the core products offered by Whatmore?

Whatmore offers:
Studio: AI-generated images & videos for product catalogs and ads
Shoppable Videos: Website video widgets that increase time on site and conversion rates

How is Whatmore different from traditional photo or video production?

With Whatmore Studio, you can convert flatlays into on-model visuals and static images into videos—10x faster and 90% cheaper than a shoot.

How can Whatmore help reduce my CAC and increase ROAS?

With fast, personalized video creation and AI-powered video placement, Whatmore enables better creative testing, higher engagement, and better targeting.

Can I integrate Whatmore Shoppble videos with WooCommerce, Magento, or BigCommerce?

Yes. Whatmore supports integrations with all major ecommerce platforms: Shopify, WooCommerce, BigCommerce, Magento, and PrestaShop for Shoppable Video Widgets.

Can my team try it before buying?

Yes! Start with the 14-day Free trial/ Free Plan or request a guided demo to see if it fits your team’s needs.

Do I need to be a designer or video editor to use Whatmore?

Not at all. Whatmore is built for teams without design expertise. The dashboard is intuitive and outputs are campaign-ready.

What’s the impact of using Whatmore on launch timelines?

You can cut visual production time by 70% and launch full drops (images + videos) in under 30 minutes.

Do I get ownership and commercial rights to visuals made on Whatmore?

Yes. Everything you create using Whatmore comes with lifetime commercial use rights.

Is Whatmore only for fashion brands?

No. Shoppable Videos work for all categories, including beauty, home, lifestyle, and food. AI Studio is designed primarily for fashion brands to create on-model photos and videos.

What is Whatmore for Marketing Teams?

Whatmore offers AI-powered tools to help marketing teams create and scale product videos and images for websites and ads—without shoots or manual editing.

How does Whatmore help reduce CAC (Customer Acquisition Cost)?

By enabling fast, personalized creative generation and smart retargeting videos, Whatmore helps reduce creative fatigue, boost CTRs, and lower CAC.

Can I create ad creatives for Meta and Google campaigns using Whatmore?

Yes. You can generate high-converting vertical videos from existing product images or links and export them for Meta or Google Ads.

Does Whatmore support bulk creative generation for A/B testing?

Yes. With Studio, you can bulk-generate ad variants using different overlays, models, and shots to test faster across campaigns.

Can Whatmore help scale influencer-like visuals without production cost?

Yes. You can generate AI model visuals with on-brand styling, diverse representation, and dynamic backgrounds, without hiring talent or a studio.

We’re a lean team. Can we use Whatmore without a video editor or designer?

Yes! Whatmore is built for non-designers. You just upload your product catalog (or links), and the platform does the rest—images, videos, overlays, even music.

What kind of videos can we embed on our site?

Product explainers, model videos, styling reels, quizzes, or even retargeting videos—fully shoppable and customizable for any PDP or collection page.

Is there data or analytics to show impact?

Yes. You’ll get click and view data, engagement metrics, and retargeting attribution across creatives on-site or in campaigns.

What is Whatmore for cataloging teams?

Whatmore helps cataloging teams generate product images and videos using AI tools like Model Swap, Lifestyle Backgrounds, and Overlay Templates—without the need for manual shoots or editing.

How does Whatmore speed up cataloging for eCommerce brands?

Whatmore automates visual creation using existing product links or photos. Brands can bulk-create images and videos across SKUs, reducing cataloging time from days to minutes.

Does Whatmore offer AI model generation for catalogs?

Yes. With Model Swap, you can create realistic on-model photos with control over age, skin tone, ethnicity, and more—perfect for catalog variety and representation.

Is Whatmore useful for marketplace sellers (Amazon, Flipkart, etc.)?

Yes. You can generate visuals for different platform specs including white background images, lifestyle shots, and videos tailored to each channel’s guidelines.

How can I keep brand consistency across thousands of products?

Set global styles (aspect ratios, overlays, logos, brand colors), so all catalog assets maintain visual coherence—no matter the SKU.

We have hundreds of SKUs to shoot—can Whatmore help us skip that?

Yes! Just upload your flatlays or existing product photos, and Whatmore will generate on-model images and videos with consistent lighting, backgrounds, and overlays.

Our model is unavailable—can I reuse the same shoot setup with another face/body type?

100%. Just swap the model and retain the rest—same product, same pose, different model. You can even create your own custom model once and reuse it.

We keep struggling with white background + lifestyle images for different platforms. Can Whatmore help?

Absolutely. Use the same product to generate white background shots, lifestyle scenes, and platform-specific versions in minutes.

Do we get rights to use these visuals commercially?

Yes. All visuals created using Whatmore come with lifetime commercial rights—you can use them across ads, PDPs, marketplaces, and print.

Can I really launch a full collection without a photoshoot?

Yes! With Whatmore Studio, you can generate lifestyle photos, on-model images, and videos instantly. Just upload product images, choose a model, and scale visuals for every SKU in minutes.

Does Whatmore work for seasonal or limited drops?

Absolutely. Brands use custom templates to create “Christmas drops,” summer sales, or festival collections, adapting models and backgrounds to suit every theme.

Will AI-generated visuals look authentic to customers?

Yes, they’re designed to mimic real shoots. You can choose from diverse AI models, realistic lifestyle backgrounds, and even tweak lighting for a studio-quality finish.

How fast can I launch a 100+ SKU drop?

Brands create 200 product videos in under 45 minutes using Bulk Create and reusable templates.

Do I need a design team to use Whatmore?

No. Everything is no-code and template-driven. Even non-design teams can generate videos, swap models, or change backgrounds with just a product link.

How does Whatmore Studio help launch fashion collections faster?

Whatmore uses AI-powered features like Model Swap, Lifestyle Backgrounds, and Bulk Create to generate high-quality photos and videos. This cuts photoshoot delays, helping fashion brands launch 10x faster.

What is the cost benefit of using AI-generated product visuals?

Brands report up to 70% cost savings compared to traditional shoots because Whatmore eliminates model hiring, studio rentals, and reshoots.

Can AI-generated videos improve product page conversions?

Yes. Motion-based explainer videos and on-model photos help customers visualize fit and style better, increasing add-to-cart rates and overall product page conversions.

What types of creatives can be generated with Whatmore Studio?

You can create on-model catalog photos, lifestyle product images, collection videos, and campaign-specific ad creatives—all in multiple formats optimized for PDPs, ads, or social media.

Does Whatmore Studio provide lifetime rights to the visuals?

Yes. All visuals created with Whatmore come with full commercial usage rights, so there are no licensing restrictions or recurring fees.

How can I scale creative production for eCommerce without photoshoots?

You can generate on-model photos, lifestyle backgrounds, and videos from a single product image using Whatmore Studio, saving time and shoot costs.

What’s the fastest way to create campaign visuals for ads and product pages?

With Studio, you can bulk-generate multiple ad formats and product visuals in minutes using templates and automated aspect ratio resizing.

Can I create different ad variations from the same product photo?

Yes. You can duplicate creatives, swap models, change backgrounds, and add overlays for campaign-specific themes instantly.

How much cost can I save compared to traditional shoots?

Brands using Studio save over $2,000 per campaign, with 90% faster turnaround times than traditional photoshoots.

Is Whatmore Studio suitable for seasonal or collection-based drops?

Absolutely. You can save templates and reuse them across new collections or seasonal campaigns with just a product image change.

Whatmore Studio vs photoshoots – which is better for scaling creative volume?

Whatmore Studio allows you to generate 10x more creatives from the same product photo, while photoshoots require higher budgets, longer timelines, and manual editing.

What features help with creative testing and ad optimization?

Whatmore Studio’s Bulk Create, Model Swap, Lifestyle Backgrounds, and Text Overlays let you quickly produce multiple ad variations for A/B testing across Meta, Shopify, and email.

Does Whatmore Studio support channel-specific ad formats?

Yes. You can auto-generate visuals in multiple aspect ratios for Meta, Google, PDPs, and emails without resizing or re-editing manually.

How do custom templates improve creative consistency?

You can save your best-performing visual setups as templates and reuse them for new drops, ensuring brand consistency across collections and seasons.

What type of brands benefit most from Whatmore Studio?

Fashion, beauty, and lifestyle eCommerce brands looking to scale ad creatives, speed up product page updates, and reduce shoot costs benefit the most.

How do scroll-stopping videos increase CTR on ads?

Adding motion, lifestyle backgrounds, and product overlays makes ads stand out, driving more clicks compared to static product images.

Can I run A/B tests for ad creatives with Whatmore Studio?

Yes. You can duplicate creatives, change models, backgrounds, or overlays, and instantly test variants for different audiences or SKUs.

Do I need a photoshoot to create videos for ads?

No. You can turn existing flatlay or catalog images into ad-ready videos with text overlays, music, and motion effects in minutes.

Can Whatmore videos be optimized for Meta and Google ads?

Yes. Studio auto-generates ad creatives in multiple aspect ratios like 1:1, 4:5, or 9:16, 3:4, & 16:9 ready for Meta, Google, and other channels.

How fast can I create ad creatives with Whatmore?

Brands launch hundreds of video ads within hours using Bulk Create, cutting down manual edits and resizing efforts.

How does Whatmore Studio help improve ad ROAS?

Scroll-stopping videos with lifestyle backgrounds, personalized overlays, and A/B-tested variants increase click-through rates and improve ad ROAS significantly.

What features in Whatmore combat creative fatigue in ads?

You can swap models, update backgrounds, add seasonal offers, or localize creatives instantly, giving fresh ad variations to fight creative fatigue.

Can I use lifestyle backgrounds for ad creatives?

Yes. You can choose from indoor, outdoor, or seasonal lifestyle backgrounds to make your ads feel contextual and premium.

Does Whatmore support retargeting ads?

Yes. You can pair Studio with Shoppable Videos to create retargeting ads based on user interactions and dynamic product offers.

Are the ad creatives created with Whatmore copyright-free?

Yes. All images and videos generated in Studio come with lifetime commercial usage rights, with no licensing restrictions.

How does Whatmore Studio pricing work?

Pricing is based on monthly plans that give you credits. These credits can be used to generate product photos and videos using AI. Higher plans offer more credits at lower cost per creative.

What’s the cost per video on Whatmore Studio?

On the Growth plan, it's ~10 credits per 4s of video. On Premium plans, it drops to 6 credits per 4s.

Can I generate fashion model images on the free plan?

Yes, you get 20 free credits with access to flatlay-to-model tools, background swaps, and watermarked exports.

What’s the difference between Growth and Scale plan?

Scale gives you access to higher-resolution exports, bulk creation tools, and cheaper credit rates. Ideal for catalog teams or agencies.

Can I generate catalog-style videos without design skills?

Yes! Studio is made for non-designers. Just drop your product URL or image, and it does the rest.

Is Whatmore Studio cheaper than photo or video shoots?

Absolutely. Most brands save 60%+ on production by using Studio over traditional shoots.

What’s included in the Free plan?

20 credits to try models from flatlays, text overlays and background generation. Watermark applies on exports.

What’s a credit and how is it calculated?

1 image = 10 credits (8 credits on Scale and 6 credits on Premium plans). 4-second video = 10 credits (8 credits on Scale and 6 credits on Premium plans)

Do unused credits roll over?

Yes! Unused credits from your plan automatically roll over to the next billing cycle, but only if you continue on the initially subscribed or a higher plan. Your total available credits include both your current plan's allocation and any rolled-over credits from previous billing periods.

Can I upgrade or downgrade anytime?

Yes. Switch plans or cancel anytime directly from your dashboard.

Is support included with all plans?

Growth and higher plans include priority support. Premium includes a dedicated manager.

Can I generate videos from my product page link?

Yes! Paste any live Shopify/Amazon product URL and Studio fetches images automatically.

Are visuals watermark-free?

Yes, Growth and above plans offer watermark-free exports.

How fast can I generate visuals?

Most images or short videos are ready in under 5 minutes.

How many shoppable videos can I add per plan?

There’s no limit on the number of videos, even on the Free plan. The Free plan includes up to 300 video clicks per month.

Can I auto-tag products in videos?

Yes. Auto-tagging is available using Whatmore's Smart Matching feature.

Do I need a developer to set up Shoppable Videos?

Nope. It’s a no-code install, takes under 5 minutes.

Will adding videos slow down my site?

The widgets are lightweight and load only when users scroll to them, ensuring no impact on other parts of your site. Videos load in real time as users swipe, with only three active at any moment to prevent lag. Thumbnails are cropped and compressed, and full videos are also compressed and load only when clicked, significantly reducing load times.

Can I try before committing to a paid plan?

Yes. Start with a 14-day Free trail for any plan.

Is analytics included in all plans?

Basic analytics are included in Starter and above. Advanced metrics come with Growth and Scale.

Can I change the look of my video widgets?

Yes. You can fully customize the look and feel of your widgets - adjust brand colors, fonts, borders, button text, and even choose different templates for PDPs and carousels to match your store’s theme.

What is the pricing structure for Whatmore Shoppable Videos?

You can choose from Free, Starter, Growth, and Scale plans. Each plan unlocks features like video widgets, smart matching, retargeting, and analytics.

Can I add shoppable videos to Shopify product pages?

Yes. With 1-click install, you can embed videos on PDPs, collections, and homepages without any code.

Does the Free plan support video widgets?

Yes! The Free plan supports unlimited active videos with unlimited impressions and 500 video clicks per month. You can add videos to product pages and homepages, with basic and analytics included.

How many video views or clicks are allowed per plan?

All plans offer unlimited impressions. Clicks are capped per month: 500 on Free, 3,000 on Starter, 15,000 on Growth, and 40,000 on Scale.

What kind of visuals can I create with Whatmore Studio?

You can generate on-model product images, lifestyle shots, ad videos, collection banners, and catalog content. All visuals are export-ready in 9:16, 1:1, 16:9, 3:4 or 4:5 formats.

Can I create videos without any real shoots or editors?

Yes. Whatmore Studio uses AI to create high-quality product videos from still images or flatlays. You can add music, motion, overlays, and export in 4K — no editor needed.

Do I need any design skills to use Whatmore?

Not at all. Whatmore is built to be no-code and no-design. Simply upload your product image or paste a product URL, and Studio handles the rest.

Is there a watermark on the free plan?

Yes. The Free plan includes watermarking. To remove watermarks and access HD/4K quality, you can upgrade to any paid plan.

How can I create on-model photos from flatlays using AI?

Use Whatmore Studio to convert flatlay images into on-model creatives. Just upload your flatlay, select a model from our diverse library, and generate campaign-ready visuals — no shoot needed.

Can I bulk-generate product photos and videos with Whatmore?

Yes. Whatmore Studio supports bulk creation. Upload a product catalog or paste URLs, or CSV file and generate image and video creatives across multiple SKUs in minutes.

Is it possible to swap models in existing product images using AI?

Yes. Whatmore Studio lets you swap models in both photos and videos. Choose age, ethnicity, or even a custom face — without changing your background or layout.

What tools help add lifestyle backgrounds to product photos?

Whatmore Studio offers AI-powered lifestyle background generation. Swap plain studio backdrops with curated indoor, outdoor, or festive scenes — instantly and without a reshoot.

How do I turn catalog photos into high-converting videos?

Just upload your product images into Whatmore Studio, pick your shot style and overlays, and generate scroll-stopping video creatives optimized for ads, PDPs, or carousels.

Which AI tool lets me create product ads from still images?

Whatmore Studio. It transforms stills into 4K ad-ready videos with music, motion, overlays, and dynamic shots — perfect for Meta, Google, and Shopify storefronts.

How do I add text overlays to product videos for Instagram or ads?

With Whatmore Studio’s text overlay feature, you can use trending styles or custom designs. Just drop an inspiration image or choose a reference to auto-create the look.

What’s the best way to A/B test ecommerce visuals without reshooting?

Use Whatmore Studio’s micro-edit Modify features. You can tweak shots, regenerate angles, swap models, or update overlays — all without redoing the entire creative.

What’s the fastest way to generate campaign visuals from my product catalog?

Upload your catalog to Whatmore Studio. It auto-matches visuals with models, styles, and shot templates to create campaign-ready assets at scale — 10x faster than shoots.

Do I need a designer or photo editor to use Add Lifestyle Backgrounds?

No. It’s completely automated — just upload your product photo or product page URL and choose a background. No shoots needed.

How fast can I create lifestyle images?

You can generate ready-to-use visuals in couple of minutes, saving up to 90% of traditional reshoot time.

Can I match my brand theme with these backgrounds?

Yes. You can pick from curated lifestyle scenes or solid colors designed to align with your brand’s aesthetic.

Will the images look realistic enough for ads and product pages?

Absolutely. The AI adjusts lighting, depth, and shadows to make images look naturally shot on location.

Can I try Add Lifestyle Backgrounds for free?

Yes. You can start for free and test lifestyle, indoor, and solid background options before upgrading. 20 Free Credits, 2 credits/image.

What is Whatmore’s Add Lifestyle Backgrounds feature?

It’s an AI-powered tool that instantly places your product images in curated indoor, outdoor, or solid backgrounds, eliminating the need for costly reshoots.

How does Whatmore Add Lifestyle Backgrounds help ecommerce brands?

It creates realistic lifestyle visuals for ads, product pages, and email campaigns, helping brands improve ROAS, CTR, and creative refresh rates.

Can I use Add Lifestyle Backgrounds for non-fashion products?

Yes. While built fashion-first, it works for any visual-heavy D2C brand, including beauty, home, lifestyle, and food.

Does Add Lifestyle Backgrounds maintain model poses and product details?

Yes. It uses AI precision masking, keeping models and products intact — whether seated, standing, or mid-motion.

Is Add Lifestyle Backgrounds better than manual photo editing?

Yes. It automatically adjusts shadows, lighting, and angles, offering consistent, studio-like quality without manual cropping or retouching.

Do I need professional photos to use Model Swap?

No. You can swap models on standard product images clicked from your phone, and the AI automatically adjusts lighting, angles, and skin tones for realistic results.

How inclusive are the AI model options?

You can choose from 9 ethnicities, multiple age groups and hair colours to match your audience diversity.

Can I use Model Swap for different campaigns or regions?

Yes. Brands use it to localize campaigns for different geographies without organizing multiple shoots.

Will the swapped models look realistic?

Yes. The AI ensures facial detailing, correct body proportions, and natural shadows, making them look like real shoot images.

Can I try Model Swap before subscribing?

Yes. You can start with the Free plan to test model swaps before upgrading to paid plans.

What is Whatmore’s Model Swap feature?

It’s an AI-powered tool that lets you swap models in photos or videos with photorealistic AI models of different ethnicities, ages, and skin tones.

How does Model Swap help ecommerce brands?

It helps reduce shoot costs, adds diversity to creatives, and enables faster campaign localization for different audience groups.

Can I create custom AI models for my brand?

Yes. You can upload 3 reference images to generate a consistent, reusable brand-specific AI model.

Do I own the rights to the AI models created?

Yes. All models come with lifetime commercial usage rights, with no licensing or contract restrictions.

Is Model Swap suitable for all fashion categories?

Yes. It works for apparel, accessories, and footwear, across streetwear, formal, and lifestyle categories.

Do I need video editing experience to use this feature?

No. Everything is automated — choose a style, upload your images, and Studio handles transitions, overlays, and music of your choice.

Can I customize my videos for different campaigns?

Yes. You can control camera angles, zooms, model expressions, and even redo specific scenes without rebuilding the entire video.

How fast can I create videos from images?

You can create a full collection of videos in minutes, cutting go-to-market time by up to 70%.

Can I add price tags or product descriptions to my videos?

Yes. Studio auto-fetches product details from your product page URL and applies them as overlays with customizable fonts and themes.

Can I test this feature before upgrading to a paid plan?

Yes. You can start for free and explore shot libraries, overlays, and bulk video creation before subscribing.

What is Whatmore’s Create Videos from Images feature?

It’s an AI tool that converts static catalog images into engaging videos with camera movements, transitions, overlays, and music — no manual editing required.

How does converting images to videos help ecommerce brands?

Video increases engagement, improves product page conversions, boosts ad CTR, and speeds up campaign launches compared to static photos.

Can I create multiple videos at once with this feature?

Yes. You can bulk-create 100+ videos in one go using scale-ready templates and pre-built shot libraries.

Does the feature automatically select the right shots for each image?

Yes. Studio’s AI analyzes body pose, crop, and orientation to assign the best-suited shot automatically.

Are the videos created safe to use for ads and social media?

Yes. All videos include royalty-free, licensed music and lifetime commercial rights.

Do I need a professional shoot to create on-model photos?

No. Just upload a flatlay image clicked from your phone, and the AI auto-detects and positions it for on-model generation.

How realistic are the AI-generated on-model visuals?

They are photorealistic, with accurate fabric drape, lighting, and model poses that mimic real shoots.

Can I choose shot styles and angles for my visuals?

Yes. You can pick from a pre-built shot library, add walking poses, zooms, or camera pans to make the images campaign-ready.

Can I maintain consistency across collections?

Yes. You can reuse the same model, ensuring consistent branding across SKUs and collections.

Can I try the Flatlay to On-Model feature before subscribing?

Yes. You can start for free and test model selection, shot styles, and image outputs before upgrading.

What is Whatmore’s Flatlay to On-Model feature?

It’s an AI tool that transforms flatlay product images into realistic on-model visuals without shoots.

How does converting flatlays to on-model photos help ecommerce brands?

It refreshes outdated catalog visuals, makes products feel more relatable, and boosts product page engagement by showing products on real-looking models.

Can I choose the model’s appearance for on-model visuals?

Yes. You can select from models across different ethnicities, ages, and hair colours, including teens.

Do I own the rights to the AI-generated models?

Yes. You get lifetime commercial rights with no licensing or talent release restrictions.

Is this feature suitable for all fashion categories?

Yes. It works for apparel, accessories, and footwear — perfect for cataloging and campaign visuals.

Do I have to recreate my whole video if I only need a small change?

No. Modify lets you edit just one frame or element without rebuilding the entire creative.

Can I change the background without reshooting?

Yes. You can instantly switch from studio to lifestyle or add seasonal backdrops with one click.

Can I change music for different campaigns or platforms?

Yes. You can swap royalty-free music to match campaign types, audience preferences, or seasonal vibes.

What if I don’t like the output after making changes?

Just hit “Regenerate.” The AI keeps the same setup and creates a sharper, better-quality version.

What is Whatmore’s Modify feature?

It’s an AI-powered editing tool that lets you change specific parts of a creative — like the model, background, music, or shot — without redoing the entire video or image.

How does Modify help ecommerce brands?

It saves time, reduces creative fatigue, and allows quick updates for seasonal campaigns, A/B tests, or audience-specific creatives.

Can I change only one element of my creative, like the model or background?

Yes. You can swap the model, update backgrounds, or tweak camera angles while keeping everything else (overlays, music, composition) intact.

Does Modify work for both images and videos?

Yes. You can fine-tune individual video frames or static images with the same level of precision.

Can I use Modify for quick A/B testing of ad creatives?

Yes. Many brands use it to test different thumbnails, music, and backgrounds for higher CTR and ROAS.

How fast can I bulk-generate videos for my catalog?

You can produce 100+ videos in minutes, reducing catalog production time by up to 70%.

Can I reuse my favorite creative style for new products?

Yes. Save your best-performing creative as a template and apply it to any new collection or product batch.

Will all videos look consistent across my catalog?

Yes. Bulk Create ensures uniform shot styles, sequences, and layouts across all SKUs.

Can I adjust campaign-specific details while bulk-creating?

Yes. Just add a one-line instruction, and Studio customizes every video in the batch accordingly.

What is Whatmore’s Bulk Create feature?

It’s an AI-powered tool that lets you generate hundreds of videos or images at once by applying a saved creative template to your entire product catalog.

How does Bulk Create help ecommerce brands?

It speeds up video production for large catalogs, maintains brand consistency across SKUs, and significantly cuts repetitive editing time.

Can I use Bulk Create for different product categories?

Yes, while Whatmore Studio is Fastion-first it works for, accessories, footwear, and any catalog-based product line.

Does Bulk Create allow adding custom instructions for each batch?

Yes. You can add campaign-specific inputs like music preferences, gestures, or tone, and Studio adapts every video accordingly.

Do I need technical expertise to bulk-generate videos?

No. You can upload a product image zip or a simple CSV/XLS file, and Studio does the rest.

Will upscaling reduce the quality of my visuals?

No. Upscale enhances sharpness, reduces pixelation, and optimizes every frame for clarity, even in videos.

Can I use Upscale for marketplace or print assets?

Yes. Many brands use it to make their catalog visuals marketplace-compliant or print-ready.

Does Upscale work on visuals created outside Whatmore?

Yes. You can upload existing images or videos and enhance them in one click.

How fast is the upscaling process?

It takes just seconds per visual, making it easy to batch-upgrade entire collections.

Can I try Upscale before subscribing?

Yes. You can start free and test Full HD or 2K/4K upgrades before upgrading to a paid plan.

What is Whatmore’s Upscale feature?

It’s an AI tool that enhances image and video resolution to Full HD, 2K, or 4K in one click, improving sharpness and detail.

How does Upscale help ecommerce brands?

It makes product visuals look premium, sharper, and print or marketplace-ready, improving perceived quality and trust.

Can Upscale be used for both images and videos?

Yes. You can upscale product images, campaign shots, and videos without losing quality.

What types of products benefit most from Upscale?

It’s especially useful for fashion, jewelry, skincare, and any product that needs close-up texture or detail clarity.

Is the upscaling process automatic?

Yes. Just select the desired resolution (Full HD, 2K, or 4K), and Studio enhances the visual quality instantly.

What are Shoppable Videos?

Shoppable Videos let you place short videos on your website (like PDPs or collection pages) with clickable product tags which 3x your Conversions — turning passive views into active purchases

Where can I add Shoppable Videos on my site?

You can embed them on high traffic pages like Product Detail Pages (PDPs), Home, Collection Pages, and even in banners or pop-ups. Available via a 1-click Shopify setup or custom embed for other platforms.

Will adding videos slow down my website?

The widgets are lightweight and load only when users scroll to them, ensuring no impact on other parts of your site. Videos load in real time as users swipe, with only three active at any moment to prevent lag. Thumbnails are cropped and compressed, and full videos are also compressed and load only when clicked, significantly reducing load times.

Can I track how my videos are performing?

Yes. You get detailed analytics for views, clicks, conversions, and even watch-time per video — right in your Whatmore dashboard.

Do I need a developer to install it?

Not at all. Shopify brands can install with one click. For other platforms like WooCommerce, BigCommerce, or custom sites, we offer a simple copy-paste embed code.

Can I tag multiple products in one video?

Absolutely. You can tag multiple SKUs per video. Tags show up as hotspots that users can click to view product details, add to cart, or checkout.

Can I run A/B tests with these widgets?

Yes. Whatmore supports A/B testing by allowing you to compare performance across videos, pages, or widgets — so you can double down on what works.

What is the best way to add product videos to my Shopify store?

Using Whatmore’s Shoppable Video app, you can add product videos to your product pages and collection pages with just one click — no dev needed. You can even import videos directly from Instagram in a single click.

How can I make PDP videos shoppable without slowing down my site?

Whatmore offers lightweight, customizable video widgets that let you tag products inside videos while ensuring zero impact on page speed.

Can I create shoppable video carousels for my website?

Yes. Whatmore lets you embed vertical video carousels — just like Instagram Reels — directly onto your website to boost time on site and conversions.

Which platforms support Whatmore Shoppable Videos?

Whatmore works with Shopify, WooCommerce, BigCommerce, Magento, and other custom CMS setups through embed scripts.

How do Shoppable Videos help reduce bounce rate?

By engaging users with motion-first content and embedded CTAs, Shoppable Videos increase session time and reduce bounce — especially on PDPs and collection pages.

What is Whatmore and how does it help brands?

Whatmore offers two AI-powered products built to help fashion-first brands scale faster:
Studio – For generating high-converting product images and videos.
Shoppable Videos – For placing interactive, scroll-stopping videos on your website (PDPs, collections, etc.) with zero dev effort.

How do credits work on Whatmore AI Studio?

Each creative you generate consumes credits based on the selected model and quality. Image generation starts at 0.5 credits, while videos can range from 0.25 to 11 credits depending on resolution and model. Higher-quality outputs and advanced models consume more credits, giving you flexibility to balance cost, speed, and output quality.

Can I use Whatmore for free?

Yes! The Free plan includes 20 credits to explore Studio features like image-to-video conversion and basic exports (watermarked). You can also try Shoppable Videos on your website free for 14 days with our trial.

Is Whatmore available on Shopify?

Absolutely. Whatmore’s Shoppable Videos are available via a 1-click Shopify install - no code needed. Studio works independently and supports uploads or Shopify/Amazon product links.

Do I own the content I create with Whatmore?

Yes. All creatives made in Whatmore Studio come with full, lifetime commercial usage rights.

How long does it take to generate visuals with Whatmore?

Most images and videos are created in under 3–7 minutes. Timelines depend on your selected shots, overlays, and model/background complexity.