Jewellery
Before Whatmore, shoppers couldn’t fully appreciate the details of our jewellery from static images alone. With Shoppable Videos, they can see the craftsmanship, explore pieces more confidently, and even add to cart directly from the video. It’s transformed the way customers interact with our brand and drove 2.5% conversion rate.
Overview
Static images couldn’t capture the craftsmanship or detail, leading to bounce-offs and lost sales.
Whatmore Shoppable Videos embedded on product pages and homepage carousels.
Shoppers now explore details, interact, and buy directly from videos.
Our Process
Understood challenges around high bounce rates, low PDP conversions, and the need to showcase jewellery craftsmanship better.
Launched Shoppable Videos on PDPs and homepage carousels, with product tagging for high AOV pieces.
Within weeks, conversions improved and revenue attribution was clear. Unniyarcha now continues as a long-term Whatmore partner.
The Challenge
Ad visitors dropped off quickly, leading to missed purchase opportunities.
Without video, shoppers couldn’t fully grasp product quality—lowering confidence to buy.
Strong sessions didn’t translate to revenue, signaling broken product-page journeys.
Before and After
Before
Static Website Pages
After
Higher Conversions with Videos
What we Did
To turn high traffic into conversions, Unniyarcha partnered with Whatmore to make product discovery interactive and confidence-building:
Embedded shoppable videos directly on product pages, showcasing craftsmanship and detail that static images couldn’t capture.
Enabled shoppers to explore and add multiple pieces to cart from a single video.
Whatmore widgets loaded instantly without slowing down site performance, ensuring a smooth shopping experience.
This structured rollout gave Unniyarcha a proven framework to improve conversions, strengthen product storytelling, and attribute measurable revenue uplift to Shoppable Videos.
Results
Use Cases
Static images couldn't capture the craftsmanship and detailing of silver jewellery. Whatmore's shoppable widgets let Unniyarcha embed interactive product videos directly on product pages—showing close-up views and design details without slowing page speed. Shoppers could watch, interact, and add to cart instantly from the video, improving purchase confidence and conversions.
