Beauty · India

How Nish Hair Achieved an 8% Conversion Rate with Shoppable Videos

2000+Add to Carts from Shoppable Videos

2,500+Watch Hours from Shoppable Videos

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Overview

Nish Hair is a Shark Tank–funded beauty brand specialising in 100% human hair extensions.

Social success, slow site

Earlier attempts at embedding videos slowed down site performance and lacked interactivity.

89 videos, made shoppable

High-quality Instagram videos that load instantly, with product tagging that guides visitors to buy.

Followers into buyers

Homepage carousels, product page videos and Smart Retargeting drove 2,500+ hours of watch time.

The Challenge

Nish Hair had built a powerful social media presence — 1.6M Instagram followers, high-performing video content, and strong brand affinity. But getting that same energy onto the website was proving difficult. Previous attempts at embedding videos dragged down page load speed, and static product pages lacked the context shoppers needed to buy hair extensions with confidence.

Videos slowed the website

Previous embeds reduced page load speed and hurt user experience.

No interactivity or tagging

Videos lacked product tagging, making them less effective in driving purchases.

Wanted to replicate social media success

With 1.6M Instagram followers and high-performing video content, Nish Hair wanted to bring the same engagement to its website.

Needed immersive shopping experiences

The goal was to show products in action, reduce bounce rates, and create seamless buyer journeys.

Without solving these challenges, Nish Hair's social media success couldn't translate into website conversions.

Solution

To replicate social media success on-site, Nish Hair partnered with Whatmore to roll out shoppable video experiences across its website.

Key Features Implemented

Homepage Video Carousels

Nish Hair's homepage lacked a dynamic way to highlight bestsellers and new collections. Whatmore enabled the brand to create a video carousel that showcased multiple products upfront, giving visitors an engaging entry point to explore. The carousel became a launchpad for collections and key products, contributing to 2,000+ add-to-carts.

2,000+ add-to-carts

The homepage carousel drove direct product discovery and purchase intent from the very first visit.

Multiple collections showcased upfront

Visitors got a curated view of bestsellers, new arrivals, and styling tutorials — all swipeable and shoppable.

Product Page Videos

Shoppers needed more than static visuals to understand Nish Hair's extensions. With Whatmore's shoppable video widgets, in-depth product demos and styling tutorials were embedded directly on PDPs. Visitors got clarity, saw products in action, and converted faster — reaching 8% CvR in just the first 7 days.

8% CvR in first 7 days

Product page videos gave buyers the confidence to purchase, reducing hesitation and drop-off significantly.

In-depth styling tutorials on each PDP

Showing the product in use — how it looks, fits, and feels — answered the questions static images couldn't.

Smart Retargeting

Whatmore's Smart Retargeting enabled Nish Hair to re-engage high-intent viewers with personalised content, improving ROAS. Six custom pixel events fire directly into Meta Events Manager, building sharper audiences from real on-site video behaviour.

6 custom Meta pixel events tracked

Video clicks, product tile taps, add-to-carts, likes, shares, and more — all feeding into retargeting audiences.

Sharper ROAS from video-engaged audiences

Retarget shoppers who've shown real intent — not just all site visitors — for dramatically better ad efficiency.

Results

2000+Add to Carts from Shoppable Videos

2,500+Watch Hours from Shoppable Videos

8%Conversion Rate in First 7 Days

Nish Hair turned its powerful social media presence into an equally powerful on-site sales engine — without sacrificing an ounce of page speed. By deploying 89 shoppable videos across the homepage, product pages, and collection pages, the brand gave hair shoppers the real-life context they needed to buy with confidence. Add in Smart Retargeting audiences built from video engagement data, and the result is a tighter, more intentional funnel — from first impression to repeat purchase.

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